In 2021, consumers aged 25 years and below accounted for 31 percent of the Singles' Day spending in China. Gen-Z consumers constituted a considerable share of the total consumption on Singles' Day. In comparison, shoppers who were 40 years old or older took up only 23 percent of the total consumption value.
Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group
Characteristic
Share of total Singles' Day spending
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Sohu. (November 13, 2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group." Chart. November 13, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/
Sohu. (2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of Total Consumption Value on Singles' Day in China in 2021, by Consumer Age Group." Statista, Statista Inc., 13 Nov 2021, https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/
Sohu, Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group Statista, https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/ (last visited July 27, 2024)
Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph], Sohu, November 13, 2021. [Online]. Available: https://www.statista.com/statistics/1277232/china-singles-day-spending-by-age/