The leading Chinese B2C e-commerce platform Tmall accounted for almost 58 percent of the total GMV during the Singles' Day sales in 2021. In the meantime, the sales share of the social commerce platform Pinduoduo accounted for about 6.4 percent, an increase from 5.5 percent in the year prior.
Distribution of Singles' Day sales in China in 2021, by e-commerce platform
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Syntun. (November 19, 2021). Distribution of Singles' Day sales in China in 2021, by e-commerce platform [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
Syntun. "Distribution of Singles' Day sales in China in 2021, by e-commerce platform." Chart. November 19, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
Syntun. (2021). Distribution of Singles' Day sales in China in 2021, by e-commerce platform. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
Syntun. "Distribution of Singles' Day Sales in China in 2021, by E-commerce Platform." Statista, Statista Inc., 19 Nov 2021, https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
Syntun, Distribution of Singles' Day sales in China in 2021, by e-commerce platform Statista, https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/ (last visited May 20, 2022)
