Leading e-commerce platforms on Singles' Day in China 2023

Published by
Xin Ou,
Mar 27, 2024
The leading Chinese B2C e-commerce platform Tmall accounted for almost 62.27 percent of the GMV during the Singles' Day sales in 2023. In the meantime, the sales share of the social commerce platform Pinduoduo accounted for about 4.4 percent.

Distribution of Singles' Day sales in China in 2023, by e-commerce platform

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Release date

November 2023

Region

China

Survey time period

November 10 to 11, 2023

Supplementary notes

The monitoring period was from 20:00 on November 10 to 8:00 on November 11.

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Leading e-commerce platforms

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Singles' Day around the world

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Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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