Leading e-commerce platforms on Singles' Day in China 2022

Published by
Yihan Ma,
Nov 14, 2022
The leading Chinese B2C e-commerce platform Tmall accounted for almost 60.5 percent of the GMV during the Singles' Day sales in 2022. In the meantime, the sales share of the social commerce platform Pinduoduo accounted for about 6.4 percent.

Distribution of Singles' Day sales in China in 2022, by e-commerce platform

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Release date

November 2022

Region

China

Survey time period

November 10 to 11, 2022

Supplementary notes

Figures only included the GMV of traditional e-commerce platforms. Live commerce, new retail, and community group buying were not included here.

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Statistics on " Singles' Day in China "

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Statistics on Singles' Day in China

Overview

6

Leading e-commerce platforms

6

Consumer demographics and behaviors

6

Singles' Day around the world

5

Further related statistics

20

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