The leading Chinese B2C e-commerce platform Tmall accounted for almost 60 percent of the total GMV during the Singles' Day sales in 2020. In the meantime, the sales share of the social commerce platform Pinduoduo accounted for about 5.5 percent.
Distribution of Singles' Day sales in China in 2020, by e-commerce platform
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100ec.cn. (November 13, 2020). Distribution of Singles' Day sales in China in 2020, by e-commerce platform [Graph]. In Statista. Retrieved January 22, 2021, from https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
100ec.cn. "Distribution of Singles' Day sales in China in 2020, by e-commerce platform." Chart. November 13, 2020. Statista. Accessed January 22, 2021. https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
100ec.cn. (2020). Distribution of Singles' Day sales in China in 2020, by e-commerce platform. Statista. Statista Inc.. Accessed: January 22, 2021. https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
100ec.cn. "Distribution of Singles' Day Sales in China in 2020, by E-commerce Platform." Statista, Statista Inc., 13 Nov 2020, https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/
100ec.cn, Distribution of Singles' Day sales in China in 2020, by e-commerce platform Statista, https://www.statista.com/statistics/1176689/china-market-share-of-singles-day-sales-by-ecommerce-platform/ (last visited January 22, 2021)