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Leading live commerce platforms during Singles' Day sales in China 2021

Published by
Yihan Ma,
Nov 15, 2021
According to a survey among two thousand Chinese consumers in October 2021, Taobao remains to be the preferred platform among consumers in terms of live shopping. Meanwhile, around 38 percent of consumers would like to shop on Singles' Day via live commerce on Douyin, known as Tik Tok internationally.

Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021

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Source

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Release date

October 2021

Region

China

Survey time period

October 5 to 12, 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among Chinese consumers who plan to participate in Singles' Day sale

Method of interview

Online survey

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Statistics on " Singles' Day in China "

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Statistics on Singles' Day in China

Overview

6

Leading e-commerce platforms

6

Consumer demographics and behaviors

6

Singles' Day around the world

5

Further related statistics

21

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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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