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Singles' Day awareness level among consumers in Europe 2019-2020

Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020

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Release date

November 2020



Survey time period

2019 and 2020*

Number of respondents

4,032 shoppers*

Supplementary notes

* 2019 results were taken from a previous survey also conducted and published by the same source(s). The source does not provide the exact date of survey for this study. ** Sample size for each year differed. In 2019, sample consisted of 1,000 shoppers from each country with the exception of Belgium and Netherlands, where sample size was 500 shoppers each. In 2020, 1,032 consumers were surveyed from the UK. For the remaining six countries, there were 500 respondents each.
Singles' Day is held on November, 11.

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