Europe: percentage change in website reach of advertising vendors 2018 by type

This statistic shows the percentage change in website reach of advertising vendors in Europe in 2018, by type. between April and July 2018, all ad vendors were affected by a decrease in web reach because of the GDPR regulation. Google represented an exception keeping a positive web reach over the considered period.

Percentage change in website reach of advertising vendors in Europe in 2018, by type

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Source

Release date

October 2018

Region

Europe

Survey time period

April to July 2018

Supplementary notes

Figures calculated on a database of 300 million page loads and more than half a million websites.
Vendors' rank is based on the site reach.

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