Social media usage in Poland

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Statista dossier on social media usage and social networking in Poland

This dossier presents a range of selected statistics and data about social media usage and social networks in Poland. It provides an overview of the major social media platforms and a snapshot of how internet users as well as companies use social media. The dossier also shows advantages and disadvantages of using social networks, such as fake news and the FOMO effect.

Table of contents

  • 1. International review
    • Active social media penetration in European countries 2018

    • Active mobile social media penetration in European countries 2018

    • Monthly active mobile social media users in European countries 2018

    • Online professional network penetration in European countries 2017

    • Trust in online social networks in Europe 2016, by country

  • 2. Overview Poland
    • Preferred digital communication methods in Poland 2016-2018

    • Usage reach of leading network domains in Poland 2019

    • Usage reach of leading social networks in Poland 2017, by frequency

    • Average number of social media fans in Poland 2018-2019, by network

    • Leading social networks ranked by market share in Poland 2018-2019

    • Facebook's market share monthly in Poland 2018-2019

    • Pinterest's market share monthly in Poland 2018-2019

    • YouTube's market share monthly in Poland 2018-2019

    • Twitter's market share monthly in Poland 2018-2019

    • Reddit's market share monthly in Poland 2018-2019

    • Tumblr's market share monthly in Poland 2018-2019

    • Instagram's market share monthly in Poland 2018-2019

    • LinkedIn's market share monthly in Poland 2018-2019

    • Forecast of social network user numbers in Poland 2015-2022

  • 3. Social network usage
    • Social network penetration in Poland 2011-2018

    • Professional social network penetration in Poland 2011-2017

    • Percentage of enterprises that use social media in Poland 2014-2018

    • Percentage of enterprises that use social media in Poland 2017-2018, by size

    • Percentage of enterprises that use social media in Poland 2017-2018, by activity type

    • Most used news sources in Poland 2016-2018

    • Online fake news sources in Poland 2017

    • Daily use of social media in Poland 2013-2017, by platform

    • Daily use of social media platforms in Poland 2017, by age group

    • Social media sites used to produce and publish content in Poland 2018

    • Poland: Instagram users by age 2019

    • Instagram users in Poland 2019, by age and gender

  • 4. Facebook
    • Facebook users in Poland 2019, by age

    • Facebook users in Poland 2019, by age and gender

    • Monthly time spent on Facebook in Poland 2018

    • Average hours spent on Facebook and YouTube by Facebook users in Poland 2018

    • Leading industries on Facebook in Poland 2019, by number of fans

    • Facebook vs. YouTube engagement rate in Poland 2018

    • Forecast of Facebook user numbers in Poland 2015-2022

  • 5. YouTube
    • YouTube usage reach of young internet users in Poland 2017

    • Hours spent on YouTube by young internet users in Poland 2017

    • Video upload frequency to YouTube channels in Poland 2018

    • YouTube total views per post in Poland 2018, by channel category

    • Average YouTube engagement rate in Poland 2018, by channel category

    • Leading brands on YouTube from Poland 2019

  • 6. TikTok
    • TikTok users in Poland 2018, by age

    • Daily time spent on TikTok in Poland 2018

    • Mobile TikTok usage frequency in Poland 2018

  • 7. User behavior
    • Popular social media activities in Poland 2017

    • Social media use in the purchasing process in Poland 2018

    • Social media influence on consumer purchasing decisions in Poland 2016

    • Buying products found on social media in Poland 2016

    • Online brand discovery through social media in Poland 2016

    • Social media sites used to follow brands in Poland 2018

    • Activities performed when multi-screening and simultaneous media using in Poland 2018

    • Simultaneous usage of selected devices in Poland 2018

    • Penetration of smartphone video viewing in Poland 2018, by generation

    • Smartphone TV series viewing in Poland 2018, by generation

    • Social media users checking personal data regulations in Poland 2018

    • Internet users that have signed into websites with a Facebook login in Poland 2018

    • Inappropriate posts on the internet in Poland 2011-2016

    • Importance of social media in the life of internet users in Poland 2017, by age

  • 8. FOMO effect
    • Percentage of Polish internet users suffering from FOMO 2018, by age

    • Social media site usage by people with FOMO in Poland 2018

    • Leading reasons for using social media sites for people with FOMO in Poland 2018

    • Social media site activities of people with FOMO in Poland 2018

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