Social media usage in Poland

The Statista dossier
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Statista Dossier on social media usage and social networking in Poland

Table of contents

  • 1. Overview
    • Most popular social networks in Poland 2019

    • Share of people who had a social media account in Poland 2019

    • Share of people who had a social media account in Poland 2019, by age

    • Share of people who had a social media account in Poland 2019, by gender

    • Leading social networks ranked by market share in Poland 2019-2020

    • Facebook's market share monthly in Poland 2020-2021

    • Pinterest's market share monthly in Poland 2019-2020

    • YouTube's market share monthly in Poland 2020-2021

    • Twitter's market share monthly in Poland 2020-2021

    • Reddit's market share monthly in Poland 2020-2021

    • Tumblr's market share monthly in Poland 2020-2021

    • Instagram's market share monthly in Poland 2020-2021

    • LinkedIn's market share monthly in Poland 2020-2021

    • Forecast of social network user numbers in Poland 2017-2025

  • 2. Facebook
    • Facebook users in Poland 2021

    • Facebook users in Poland 2021, by age and gender

    • Facebook users in Poland 2019, by place of residence and education

    • Number of Messenger users in Poland 2020-2021

    • Messenger users by age and gender in Poland 2021

    • Leading industries on Facebook in Poland 2021, by number of fans

    • Forecast of Facebook user numbers in Poland 2017-2025

  • 3. Instagram
    • Instagram users in Poland 2020-2021

    • Instagram users in Poland 2021, by age and gender

    • Instagram users in Poland 2019, by place of residence and education

    • Instagram engagement rate in Poland 2020, by influencer tier

  • 4. YouTube
    • YouTube users in Poland 2019, by age and gender

    • YouTube users in Poland 2019, by place of residence and education

    • Leading brands on YouTube from Poland 2020

    • Leading YouTube channels in Poland 2021, by subscribers

    • Leading YouTube channels in Poland 2021, by views

    • Frequency of video streaming on YouTube in Poland 2019

  • 5. TikTok
    • TikTok users in Poland 2020, by age

    • Average number of followers on TikTok in Poland 2020

    • Daily time spent on TikTok in Poland 2020

    • Daily TikTok access frequency in Poland 2020

    • Frequency of checking TikTok in Poland 2019

    • Frequency of recording TikTok content in Poland 2019

    • Leading TikTok creators in Poland 2021, by follower count

    • Favorite content categories for TikTok viewers in Poland 2020

    • Favorite content categories for TikTok creators in Poland 2020

    • Main benefits of using TikTok in Poland 2020

  • 6. User behavior
    • Engagement in social media in Poland 2019

    • Social media activities in Poland 2020

    • Change in the number of downloads of different social media in Poland 2018-2019

    • Change in average use duration of different social media in Poland 2018-2019

    • Percentage of Polish internet users suffering from FOMO 2019, by age

    • FOMO scale in Poland 2019

    • Use of social media in purchase process in Poland 2020

  • 7. Impact of COVID-19 on social media
    • Leading social media services during COVID-19 in Poland 2019, by user numbers

    • Often used services & communication forms during COVID-19 outbreak in Poland 2020

    • Time spent in social media during COVID-19 in Poland 2020

    • Mobile apps usage during the coronavirus epidemic in Poland 2020

    • Changes in instant messaging usage due to COVID-19 in Poland 2020

    • Change social media visits due to COVID-19 in Poland 2020

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