Innovator rate of the advertising industry in Germany 2008-2017

Innovator rate of the advertising industry in Germany from 2008 to 2017

by Evgeniya Koptyug, last edited Feb 26, 2019
Innovator rate of the advertising industry in Germany 2008-2017 This statistic shows the innovator rate of the advertising industry in Germany from 2008 to 2017. The innovator rate of this industry refers to the share of companies that successfully completed at least one product innovation within the preceding three years. At that, it is irrelevant whether or not another company already introduced this innovation. In 2017, the advertising industry in Germany had an innovator rate of roughly 36.1 percent.
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Innovator rate of the advertising industry in Germany from 2008 to 2017

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