Advertising industry in Benelux

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Statista Dossier on the advertising industry in Benelux

This dossier contains a range of selected facts and statistics on the advertising industry in Belgium, the Netherlands as well as Luxembourg. It contains not only data on the market leaders in each country, but also on advertising spending, share of advertising by medium and consumer behavior.

Table of contents

    • Global advertising revenue 2012-2026

    • Growth of advertising spending worldwide 2000-2024

    • Advertising spending in Europe 2014-2020

    • Advertising spending in Europe 2020, by region

    • Europe's share of global ad spend 2020, by region

    • Europe: digital share of ad spend 2009-2020

    • Most effective advertisers in Europe 2020

    • Advertising spending in the Netherlands 2012-2020

    • Net ad spend market size in the Netherlands 2020, by medium

    • Digital ad spend in the Netherlands 2021, by industry

    • Digital ad spend in the Netherlands 2012-2020

    • Digital ad spend in the Netherlands 2020, by format

    • Digital ad spend growth in the Netherlands 2020, by format

    • Mobile share of digital ad spend in the Netherlands 2017-2025

    • Advertising acceptance in the Netherlands 2020, by medium

    • New brand discovery channels in the Netherlands 2020

    • Primary channel for brand research in the Netherlands 2020

    • Offline advertising expenditure Belgium 2007-2020

    • Ad spending growth in Belgium 2014-2024

    • Offline ad spending in Belgium 2021, by medium

    • Advertising spending growth Belgium 2020, by medium

    • Ad spend distribution in Belgium 2018-2024, by medium

    • Ad spend in Belgium 2020, by category

    • Digital ad spend in Belgium 2015-2020

    • Internet ad spend growth in Belgium 2012-2024

    • New brand discovery channels Belgium 2020

    • Primary channel for brand research Belgium 2020

    • Ad spend in Luxembourg 2018-2020

    • Ad spend in Luxembourg 2020, by medium

    • Largest sectors in Luxembourg 2020, by ad spend

    • Internet ad spend in Luxembourg 2018-2020

    • Internet ad spend growth in Luxembourg 2019-2020

    • Internet share of ad spend in Luxembourg 2018-2020

    • Media reach in Luxembourg 2020

    • Trust in media in Luxembourg 2021, by format

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