Advertising in Germany

The Statista dossier
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Statista dossier on the advertising industry and the advertising market in Germany

This dossier provides important key figures on the advertising market in Germany. In addition to general data on the infrastructure of the advertising industry, it contains up-to-date statistics on television advertising, radio advertising, and internet advertising, as well as out-of-home and cinema advertising. Furthermore, it includes a chapter with selected agency rankings.

Table of contents

  • 1. Overview
    • Advertising expenditure in Germany 2008-2019, by medium

    • Advertising investments and net advertising revenue of the media in Germany 2009-2018

    • Investment in advertising and net advertising revenues of the media 2017-2018

    • Advertising market share of media types in Germany 2018

    • Advertisers with highest advertising spending in Germany 2019

    • Advertisers with highest advertising expenditure in Germany 2018

    • Industries ranked by advertising investments in above-the-line media in Germany 2019

    • Innovation expenditure of the advertising industry Germany 2008-2020

    • Job openings in advertising in Germany 2019, by job area

    • Advertising job openings in the advertising industry in Germany 2003-2019

  • 2. Television advertising
    • Gross television advertising spending in Germany 2019-2020

    • Gross advertising revenue of TV channels in Germany 2018

    • Net advertising revenue of private TV broadcasters in Germany 2005-2018

    • Number of TV commercials in Germany 2002-2018

    • Air time of TV commercials in Germany 2002-2018

    • CPM for television commercials in Germany 2000-2019

  • 3. Print advertising
    • Advertising expenditure of the print media in Germany 2013-2018

    • Paid circulation of newspapers in Germany Q4 2019, by type

    • Daily newspaper sales Germany 2017-2018

    • Net advertising revenue of newspapers in Germany 1995-2018

    • Net advertising revenue of consumer magazines in Germany 2004-2018

    • Advertising expenditure in consumer magazines in Germany 2017-2018, by segment

    • Industries with the highest advertising spending in magazines in Germany 2017-2018

    • Magazines with the highest advertisement revenues in Germany 2019

    • Magazines with the most advertising pages in Germany 2020

  • 4. Internet advertising
    • Online advertising expenditure in Germany 2006-2018

    • Gross advertising revenue from mobile display advertising in Germany 2017-2019

    • Companies with the highest online advertising spend in Germany 2018

    • Leading 20 mobile advertising marketers reach in Germany March 2020

  • 5. Radio advertising
    • Radio ads: monthly gross sales in Germany 2017-2020

    • Daily radio listening time in Germany 1995-2019

    • Leading radio stations in Germany 2020, by gross contacts

    • Radio advertising: investments made in Germany 2017-2018, by industry

    • Radio advertising: greatest investments in Germany 2018, by company

    • Gross advertising revenue of radio advertising marketers in Germany 2019

    • Reach of marketers in radio advertising in Germany according to ma 2020 Audio I

  • 6. Out-of-home and cinema advertising
    • Advertising investments in out-of-home and cinema advertising in Germany 2013-2018

    • Revenue of out-of-home-media in Germany 2017-2018

    • Out of home advertising: monthly gross revenues in Germany 2017-2020

    • Gross revenues from out-of-home (OOH) advertising in Germany 2014-2018, by segment

    • Companies with the highest investments in out-of-home advertising in Germany 2019

    • Advertising revenue from billboard advertising in Germany 2018, by type of ad space

    • Cinema advertising: monthly gross revenues in Germany 2017-2020

    • Cinema advertising investments in Germany in 2018, by industry

  • 7. Agency rankings
    • Leading owner-run German communications agencies in 2019

    • Most successful agencies according to ADC creativity ranking in Germany 2019

    • Most creative agencies in Germany in November 2019

    • Leading communication service providers as to HORIZONT creative ranking Germany 2019

    • Red Box creativity ranking of advertising agencies in Germany 2019

    • Ranking of the best agencies in digital creation in Germany 2019

  • 8. Advertising impact
    • Most perceived brands in German advertising from 2009 to 2018

    • Awareness of billboard advertisements in Germany 2015-2019, by frequency

    • Frequency of reading brochures from direct mail advertising in Germany 2016 -2019

    • Frequency of reading brochures from free advertising papers in Germany 2014-2017

    • "No advertising material" mailbox stickers in Germany 2014-2018

  • 9. Forecasts
    • Advertising industry: revenue forecast in Germany 2011-2023

    • Year-on-year advertising expenditure change in Germany 2017-2020

    • TV advertising revenues in Germany 2003-2023

    • Magazine advertising revenue in Germany 2003-2023

    • Newspaper advertising revenue in Germany from 2003-2023

    • Online advertising revenue in Germany 2005-2023

    • Mobile online advertising revenue in Germany 2005-2023

    • Advertising revenue of the radio market in Germany 2010-2023

    • Outdoor advertising revenue in Germany 2003-2023

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