Advertising in Germany


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- Editorially prepared
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Statista Dossier on the advertising industry and the advertising market in Germany
Table of contents
- 1. Overview
Advertising expenditure in Germany 2008-2020, by medium
Advertising investments and net advertising revenue of the media in Germany 2009-2019
Advertising market share of media types in Germany 2019
Advertisers with highest advertising spending in Germany 2020
Industries ranked by advertising investments in above-the-line media in Germany 2019
Innovation expenditure of the advertising industry Germany 2008-2020
Job openings in advertising in Germany 2020, by job area
Advertising job openings in the advertising industry in Germany 2003-2019
- 2. Television advertising
Gross television advertising spending in Germany 2019-2020
Gross advertising revenue of TV channels in Germany 2019
Net advertising revenue of private TV broadcasters in Germany 2005-2019
Number of TV commercials in Germany 2002-2019
Air time of TV commercials in Germany 2002-2019
CPM for television commercials in Germany 2000-2019
- 3. Print advertising
Advertising expenditure of the print media in Germany 2013-2019
Paid circulation of newspapers in Germany Q4 2020, by type
Daily newspaper sales Germany 2015 to 2019
Net advertising revenue of newspapers in Germany 1995-2019
Net advertising revenue of consumer magazines in Germany 2004-2019
Industries with the highest advertising spending in magazines in Germany 2018-2019
Magazines with the highest advertisement revenues in Germany 2019
Magazines with the most advertising pages in Germany 2020
- 4. Internet advertising
Online advertising expenditure in Germany 2006-2019
Gross advertising revenue from mobile advertising in Germany 2017-2020
Companies with the highest online advertising spend in Germany 2019
Leading 20 mobile advertising marketers reach in Germany September 2020
- 5. Radio advertising
Radio ads: monthly gross sales in Germany 2017-2020
Daily radio listening time in Germany 1995-2019
Leading radio stations in Germany 2020, by gross contacts
Radio advertising: investments made in Germany 2018-2019 by industry
Radio advertising: greatest investments in Germany 2019, by company
Gross advertising revenue of radio advertising marketers in Germany 2019
Reach of marketers in radio advertising in Germany according to ma 2020 Audio II
- 6. Out-of-home and cinema advertising
Advertising investments in out-of-home and cinema advertising in Germany 2013-2019
Revenue of out-of-home-media in Germany 2018-2019
Out of home advertising: monthly gross revenues in Germany 2017-2020
Gross revenues from out-of-home (OOH) advertising in Germany 2014-2018, by segment
Companies with the highest investments in out-of-home advertising in Germany 2019
Advertising revenue from billboard advertising in Germany 2019, by type of ad space
Cinema advertising: monthly gross revenues in Germany 2017-2020
Cinema advertising investments in Germany in 2019, by industry
- 7. Agency rankings
Leading owner-run German communications agencies in 2019
Most successful agencies according to ADC creativity ranking in Germany 2019
Most creative agencies in Germany in December 2019
Leading communication service providers as to HORIZONT creative ranking Germany 2019
Red Box creativity ranking of advertising agencies in Germany 2020
Ranking of the best agencies in digital creation in Germany 2019
- 8. Advertising impact
Awareness of billboard advertisements in Germany 2016-2020, by frequency
Frequency of reading brochures from direct mail advertising in Germany 2016 -2019
Frequency of reading brochures from free advertising papers in Germany 2017-2020
"No advertising material" mailbox stickers in Germany 2015-2019
- 9. Forecasts
Advertising industry: revenue forecast in Germany 2011-2023
TV advertising revenues in Germany 2003-2023
Magazine advertising revenue in Germany 2003-2023
Newspaper advertising revenue in Germany from 2003-2024
Online advertising revenue in Germany 2005-2023
Revenues from mobile online advertising in Germany 2005-2023
Advertising revenue of the radio market in Germany 2010-2023
Outdoor advertising revenue in Germany 2003-2023
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Statista
- Advertising in GermanyAdvertising in Germany
- Advertising market in FranceAdvertising market in France
- Advertising industry in SpainAdvertising industry in Spain
- Coronavirus: impact on the media and advertising industry in ScandinaviaCoronavirus: impact on the media and advertising industry in Scandinavia
- Coronavirus impact on the advertising industry in the UKCoronavirus impact on the advertising industry in the UK
- Coronavirus: impact on the U.S. advertising industryCoronavirus: impact on the U.S. advertising industry
- Advertising market in the U.S.Advertising market in the U.S.
- Advertising market in JapanAdvertising market in Japan
- Advertising in the United Kingdom (UK)Advertising in the United Kingdom (UK)
- Digital advertising in EuropeDigital advertising in Europe
- Advertising in BrazilAdvertising in Brazil
- Advertising in Asia PacificAdvertising in Asia Pacific
- Advertising worldwideAdvertising worldwide
- Digital advertising in AustraliaDigital advertising in Australia
- CPG industry advertising in the U.S.CPG industry advertising in the U.S.
- Out-of-home advertisingOut-of-home advertising
- Digital advertising in CanadaDigital advertising in Canada
- Advertising in PolandAdvertising in Poland
- Programmatic advertising in the United Kingdom (UK)Programmatic advertising in the United Kingdom (UK)
- Advertising in TurkeyAdvertising in Turkey
- TV advertising in the U.S.TV advertising in the U.S.
- Advertising in the NordicsAdvertising in the Nordics
- Advertising in AfricaAdvertising in Africa
- Advertising in MexicoAdvertising in Mexico
- Advertising in ColombiaAdvertising in Colombia
- Advertising market in FranceAdvertising market in France
- Google in the United Kingdom (UK)Google in the United Kingdom (UK)
- CPG industry advertising in the U.S.CPG industry advertising in the U.S.
- Digital advertising market value in France 2010-2020Digital advertising market value in France 2010-2020
- Advertising market share of media types in Germany 2019Advertising market share of media types in Germany 2019
- Revenue of the U.S. advertising industry 2004-2019Revenue of the U.S. advertising industry 2004-2019
- Advertising market share in Germany 2018-2019, by media typeAdvertising market share in Germany 2018-2019, by media type
- Advertising market revenue in Russia 2019-2024, by segmentAdvertising market revenue in Russia 2019-2024, by segment
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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