Advertising in Germany

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Statista dossier on the advertising industry and the advertising market in Germany

This dossier provides important key figures on the advertising market in Germany. In addition to general data on the infrastructure of the advertising industry, it contains relevant statistics on television advertising, radio advertising, and internet advertising, as well as out-of-home and cinema advertising. Furthermore, it includes a chapter with selected agency rankings.

Table of contents

  • 1. Overview

    • Advertising investments and net advertising revenue of the media in Germany 2009-2018

    • Investment in advertising and net advertising revenues of the media 2017-2018

    • Advertising market share of media types in Germany 2017

    • Advertisers with highest advertising expenditure in Germany 2017

    • Industries with the highest above-the-line media advertising expenditure Germany 2018

    • Unemployment rate in the advertising market in Germany 1998-2013

    • Job openings in advertising in Germany 2018, by job area

  • 2. Television advertising

    • Gross and net TV advertising revenue in Germany 2002-2016

    • Gross advertising revenue of TV channels in Germany 2018

    • Number of TV commercials in Germany 2002-2017

    • Air time of TV commercials in Germany 2002-2017

    • CPM for television commercials in Germany 2000-2018

    • CPM for television commercials (14-49 years) in Germany 2002-2017

  • 3. Print advertising

    • Advertising expenditure of the print media in Germany 2013-2017

    • Daily newspaper sales Germany 2016-2017

    • Net advertising revenue of newspapers in Germany 1995-2018

    • Paid circulation of newspapers in Germany Q1 2019, by type

    • Net advertising revenue of consumer magazines in Germany 2004-2018

    • Advertising expenditure in consumer magazines in Germany 2017-2018, by segment

    • Magazines with the highest advertisement revenues in Germany 2018

    • Magazines with the most advertising pages in Germany 2018

    • Industries with the highest advertising spending in magazines in Germany 2016-2017

  • 4. Internet advertising

    • Online advertising expenditure in Germany 2006-2017

    • Digital display advertising revenue in Germany 2013-2018

    • Online advertising revenue (display) in Germany 2003-2015

    • Gross advertising volume of popular online advertising formats in Germany 2015-2018

    • Online advertising investments in Germany 2015-2018, by industry

    • Companies with the highest online advertising spend in Germany 2017

  • 5. Radio advertising

    • Gross and net radio advertising revenue in Germany 2000-2016

    • Daily reach of the radio in Germany according to ma 2019 Audio I

    • Daily radio listening time in Germany 1995-2018

    • Leading radio stations in Germany 2019, by gross contacts

    • Gross advertising revenue of radio advertising marketers in Germany 2018

    • Reach of marketers in radio advertising in Germany according to ma 2019 Audio I

  • 6. Out-of-home and cinema advertising

    • Advertising investments in out-of-home and cinema advertising in Germany 2013-2017

    • Revenue of out-of-home-media in Germany 2016-2017

    • Advertising revenue from billboard advertising in Germany 2017, by type of ad space

    • Companies with the highest investments in out-of-home advertising in Germany 2018

    • Products with the highest investments in out-of-home advertising in Germany 2013

    • Cinema advertising revenue in Germany 1998-2013, by type of advertising

    • Companies ranked by cinema advertising expenditure in Germany 2015

    • Survey on the level of acceptance of cinema advertising in Germany 2014

  • 7. Agency rankings

    • Leading advertising agencies according to Manager Magazin creative index Germany 2017

    • Most successful agencies according to ADC creativity ranking in Germany 2018

    • Leading communication service providers as to HORIZONT creative ranking Germany 2018

    • Red Box creativity ranking of advertising agencies in Germany 2019

    • Ranking of the best agencies in digital creation in Germany 2018

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