Advertising in Germany

Statistics report on the advertising industry and the advertising market in Germany

Advertising in Germany

This report provides important key figures on the advertising market in Germany. In addition to general data on the infrastructure of the advertising industry, it contains up-to-date statistics on television advertising, radio advertising, and internet advertising, as well as out-of-home and cinema advertising. Furthermore, it includes a chapter with selected agency rankings.

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Table of contents

Overview

6
  • Premium Statistic Advertising investments and net advertising revenue of the media in Germany 2009-2022
  • Premium Statistic Advertisers with highest advertising spending in Germany 2023
  • Premium Statistic Industries ranked by advertising investments in above-the-line media in Germany 2022
  • Basic Statistic Innovation expenditure of the advertising industry Germany 2008-2023
  • Premium Statistic Job openings in advertising in Germany 2021, by job area
  • Basic Statistic Advertising job openings in the advertising industry in Germany 2001-2022

Television advertising

7
  • Premium Statistic Gross television advertising spending in Germany 2021-2023
  • Premium Statistic TV ad revenue in Germany 2021, by platform
  • Premium Statistic Gross advertising revenue of TV channels in Germany 2021
  • Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
  • Premium Statistic Largest free TV advertisers in Germany 2022
  • Premium Statistic Companies with most free TV spots aired in Germany 2022
  • Premium Statistic TV ad spend in Germany 2022, by industry

Print advertising

6
  • Premium Statistic Paid circulation of newspapers in Germany Q1 2023, by type
  • Basic Statistic Daily newspaper sales Germany 2015 to 2022
  • Premium Statistic Net advertising revenue of newspapers in Germany 1995-2022
  • Premium Statistic Net advertising revenue of consumer magazines in Germany 2004-2022
  • Premium Statistic Magazines with the highest advertising revenues in Germany 2022
  • Premium Statistic Magazines with the most advertising pages in Germany 2022

Internet advertising

8
  • Premium Statistic Monthly online ad spending in Germany 2021-2023
  • Premium Statistic Online advertising expenditure in Germany 2006-2022
  • Premium Statistic Internet advertising investments in Germany 2006-2021
  • Premium Statistic Distribution of TV ad revenue in Germany 2022, by marketer
  • Premium Statistic Leading 20 mobile advertising marketers reach in Germany 2023
  • Premium Statistic Digital marketing spend in Germany 2021, by type
  • Premium Forecast Gen Z attitudes to online advertising in Germany in 2023
  • Premium Statistic Use of ads on social media Germany 2022

Radio advertising

6
  • Premium Statistic Radio ads: monthly gross sales in Germany 2021-2023
  • Premium Statistic Daily radio listening time in Germany 1995-2022
  • Premium Statistic Leading radio stations in Germany 2022, by gross contacts
  • Premium Statistic Radio advertising: investments made in Germany 2020-2021 by industry
  • Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2022
  • Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2022 Audio

Out-of-home and cinema advertising

6
  • Premium Statistic OOH advertising: monthly gross revenue in Germany 2021-2023
  • Premium Statistic Gross revenues from out-of-home (OOH) advertising in Germany 2014-2021, by segment
  • Premium Statistic Companies with the highest investments in out-of-home advertising in Germany 2022
  • Premium Statistic Cinema advertising: monthly gross revenue in Germany 2021-2023
  • Premium Statistic Number of DOOH screens in Germany 2000-2022
  • Premium Statistic Number of DOOH screens in Germany 2023, by location

Agency rankings

4
  • Premium Statistic Leading owner-run German communications agencies in 2022
  • Premium Statistic Most successful agencies according to ADC creativity ranking in Germany 2022
  • Premium Statistic Red Box creativity ranking of advertising agencies in Germany 2021
  • Premium Statistic Ranking of the best agencies in digital creation in Germany 2021

Advertising impact

6
  • Premium Statistic Awareness of billboard advertisements in Germany 2019-2023, by frequency
  • Premium Statistic Frequency of reading brochures from direct mail advertising in Germany 2018-2021
  • Premium Statistic Frequency of reading brochures from free advertising papers in Germany 2018-2021
  • Premium Statistic Ranking of the most noticed brands Germany 2022
  • Premium Statistic Ranking of the most noticed celebrities in ads Germany 2022
  • Premium Statistic "No advertising material" mailbox stickers in Germany 2018-2021

Forecasts

9
  • Premium Statistic TV advertising revenues in Germany 2017-2026
  • Premium Statistic Magazine advertising revenue in Germany 2015-2027
  • Premium Statistic Newspaper advertising revenue in Germany from 2003-2027
  • Premium Statistic Online advertising revenue in Germany 2017-2026
  • Premium Statistic Revenues from mobile online advertising in Germany 2015-2027
  • Premium Statistic Advertising revenue of the radio market in Germany 2010-2025
  • Premium Statistic Outdoor advertising revenue in Germany 2003-2027
  • Premium Statistic Online advertising revenue growth in Germany 2017-2026
  • Premium Statistic Online TV ad revenue in Germany 2017-2026
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