Advertising in Brazil

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Statista Dossier on advertising in Brazil

This dossier has been compiled to provide statistical information about the advertising industry in Brazil. Statista also offers the following dossiers about selected sectors of the Brazilian media market: media industry, fake news, gaming, and internet usage.

Table of contents

  • 1. Global ad market

    • Global advertising revenue 2012-2024

    • Advertising spending in the world's largest ad markets 2019

    • Latin America: advertising spending 2010-2022

    • Latin America: advertising spending 2019-2022, by medium

    • Latin America: ad spend country share 2020

  • 2. Ad market in Brazil

    • Brazil: advertising expenditure 2020-2024

    • Brazil: ad spend growth 2016-2022

    • Brazil: traditional vs digital ad spend 2014-2023

    • WARC Creative: most creative advertising markets 2019

    • Advertising spending in Brazil 2020, by medium

    • Brazil: ad spend decline 2020, by medium

  • 3. Traditional media

    • Brazil: traditional media ad spend share 2018-2024

    • Brazil: traditional media ad spend 2018-2023, by medium

    • Brazil: TV ad investments 2018-2024

    • Brazil: pay TV channels with most advertising 2019, by type

    • Brazil: number of OOH displays 2019

    • Brazil: OOH ad investments 2015-2019

    • Brazil: radio ad investments 2018-2024

    • Brazil: largest radio advertising sectors 2020

  • 4. Digital media

    • Internet advertising spending in Brazil 2012-2024

    • Latin America: fastest growing digital ad markets 2020

    • Brazil: digital ad spend 2018-2023, by medium

    • Brazil: digital ad spend 2020, by format

    • Brazil: digital ad spend growth 2019-2023, by format

    • Brazil: internet users' trust in online advertising by platform 2019

    • Brazil: digital ad spend 2020, by industry

    • Brazil: GoogleAds CPC 2020, by industry

    • Global programmatic ad fraud rates in Q2 2019, by country

    • Brazil: Sleeping Giants key figures 2020

  • 5. Agencies

    • Brazil: leading advertising agencies 2019

    • Brazil: advertising & marketing companies 2019, by sector

    • WARC Creative: most creative ad agencies 2019

    • Latin America Effie Awards: most effective independent ad agencies 2019

  • 6. Consumer behavior

    • Advertising touchpoints in Brazil 2020

    • Latin America: accountability of advertisers for fake news 2019

    • Brazil: reasons why children select a product 2019

    • Brazil: effectiveness of child-directed smartphone ads Brazil 2019

    • Customer approval of brand communication due to COVID-19 worldwide 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

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