Advertising in Brazil

Statistics report on advertising in Brazil

Advertising in Brazil

A compilation of the latest data on advertising in Brazil, including global, regional (Latin American), and nationwide overview of the segment. The report profiles advertising and marketing agencies and details traditional and digital ad expenditures and distribution in the Brazilian market. It also features statistics about the consumers' perspective and ends with a spotlight chapter focused on Generations Z and Alpha in Brazil.

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Table of contents

Overview

8
  • Premium Statistic Ad media owners' revenue worldwide from 2018-2028
  • Premium Statistic Advertising spending worldwide 2023, by region
  • Premium Forecast Ad spending in selected markets worldwide 2022
  • Premium Statistic Advertising spending in Latin America 2021-2025
  • Premium Statistic Annual change in advertising spending in Latin America 2021-2025
  • Premium Statistic Distribution of ad spending in selected countries in Latin America 2022, by format
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2027
  • Premium Statistic Change in ad spending in selected countries in Latin America 2022

Advertising market in Brazil

6
  • Premium Statistic Advertising spending in Brazil 2021-2025
  • Premium Statistic Annual change in advertising spending in Brazil 2021-2025
  • Premium Statistic Ad spending distribution in Brazil 2022, by medium
  • Premium Statistic Change in advertising spending in Brazil 2022, by medium
  • Premium Statistic CAGR of traditional and digital advertising spending in Brazil 2021-2026
  • Premium Statistic Advertising spending of the Brazilian federal government 2018-2023

Agencies

6
  • Premium Statistic Distribution of advertising and marketing agencies in Brazil 2023, by segment
  • Premium Statistic Most profitable services according to advertising & marketing agencies in Brazil 2023
  • Premium Statistic Most effective client acquisition tactics according to ad agencies in Brazil 2023
  • Premium Statistic Activities advertising and marketing agencies outsourced the most in Brazil 2023
  • Premium Statistic Change in sales of advertising and marketing agencies in Brazil 2022
  • Premium Statistic Most effective creative agencies Latin America 2022

Digital advertising

8
  • Premium Statistic Digital advertising spending in Brazil 2015-2022
  • Premium Statistic Share of companies paying for online ads in Brazil 2019-2022
  • Premium Statistic Leading brands in Brazil 2022, by estimated digital advertising spending
  • Premium Statistic Distribution of digital advertising spending in Brazil 2022, by device
  • Premium Statistic Digital ad spending distribution in Brazil 2022, by format
  • Premium Statistic Distribution of digital advertising spending in Brazil 2022, by purchase model
  • Premium Statistic Programmatic ad spend in Brazil 2017-2026
  • Premium Forecast Influencer advertising spending in Brazil 2017-2027

Traditional advertising

8
  • Premium Statistic Top advertisers in Brazil 2022, by advertising spending
  • Premium Statistic TV advertising spending in Brazil 2019-2022, by type
  • Premium Statistic TV ad spending as a share e of total ad expenditure in Brazil 2016-2022, by type
  • Premium Statistic Out-of-home (OOH) advertising expenditure in Brazil 2018-2022
  • Premium Statistic Radio advertising expenditure in Brazil 2018-2022
  • Premium Statistic Largest radio advertising sectors in Brazil 2022
  • Premium Statistic Newspaper advertising spending in Brazil 2009-2022
  • Premium Statistic Magazine advertising spending in Brazil 2009-2022

Consumer insights

5
  • Premium Statistic Level of trust in selected media in Brazil 2022
  • Premium Statistic Main channels of new brand discovery Brazil Q3 2022
  • Premium Forecast Non-digital advertising touchpoints in Brazil 2023
  • Premium Forecast Digital advertising touchpoints in Brazil 2023
  • Premium Forecast Attitudes towards online advertising in Brazil 2023

Spotlight: online Gen Z & Gen Alpha consumers in Brazil

6
  • Premium Forecast Gen Z attitudes to online advertising in Brazil in 2023
  • Premium Statistic Parents advised their children regarding online ads in Brazil 2022, by child's age
  • Premium Statistic Share of minors asking for an item after seeing online ads in Brazil 2022, by age
  • Premium Statistic Online ads' impact on minors' purchase intentions in Brazil 2022, by age and category
  • Premium Statistic Parents buying items kids asked for after seeing online ads in Brazil 2022, by age
  • Premium Statistic Share of minors accessing inappropriate online ads in Brazil 2022, by age group
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