Advertising in Brazil

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Statista dossier on advertising in Brazil

This dossier has been compiled to provide statistical information about the advertising industry in Brazil. It displays key figures on the advertising investments in the country in different media, as well as growth forecasts and information on main players and markets.

Table of contents

  • 1. Key figures

    • Highest contributing advertising markets worldwide 2018-2021

    • Brazil: advertising revenue 2017-2022, by medium

    • Brazil: ad investments 2015-2018

    • Advertising spending in Brazil 2018, by medium

    • Brazil: ad spend growth 2016-2020

    • Ad spend per person in Brazil 2015-2021

    • Brazil: advertising & marketing companies 2018, by sector

  • 2. Major players and markets

    • Leading advertising agencies in Brazil 2018

    • Brazil: leading advertisers 2018

    • Brazil: leading advertising categories 2018

    • Brazil: ad spend growth rate 2018, by category

    • Brazil: cities with largest ad spend 2018

    • Brazil: ad spend in São Paulo 2010-2018

    • Brazil: ad spend of the federal government 2017, by medium

  • 3. Traditional media

    • Distribution of ad spend in Brazil 2018-2020, by medium

    • Brazil: TV ad investments 2009-2018

    • Brazil: TV ad investment share 2016-2018, by type

    • Brazil: radio ad investments 2009-2018

    • Brazil: newspaper ad investments 2009-2018

    • Brazil: magazine ad investments 2009-2018

  • 4. Digital media

    • Brazil: digital ad investments 2015-2018

    • Brazil: digital ad spend 2018, by industry

    • Brazil: digital ad spend growth 2019-2023

    • Digital ad spend growth in Brazil 2013-2022, by format

    • Brazil: online ad investments 2015-2018

    • Mobile ad spend in Brazil 2011-2022

    • Share of mobile in digital ad spend in Brazil 2012-2022

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