Advertising in Brazil

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Statista dossier on advertising in Brazil

This dossier has been compiled to provide statistical information about advertising in Brazil.

Table of contents

  • 1. Overview
    • Brazil: advertising expenditure 2017-2022

    • Advertising spending in Brazil 2017, by medium

    • Growth of the Brazilian media and entertainment spending 2017-2022, by sector

    • Highest contributing advertising markets worldwide 2017-2020

    • BRIC countries: ad spend 2014-2022

    • Ad spend in São Paulo, Brazil 2010-2017

  • 2. Key figures
    • Brazil: advertising revenue 2017-2022, by medium

    • Ad spend per person in Brazil 2015-2021

    • Leading advertising agencies in Brazil 2018

    • Brazil: advertising & marketing companies 2017, by sector

    • Leading advertisers in Brazil 2017

    • Leading advertising categories in Brazil 2017

    • Brazil: ad spend growth rate 2017, by category

    • Brazil: ad spend of the federal government 2017, by medium

  • 3. Traditional media
    • Brazil: TV ad spend 2009-2017

    • Brazil: TV ad spend share 2015-2017, by type

    • Radio ad spend in Brazil 2017-2022

    • Brazil: newspaper ad spend 2009-2017

    • Brazil: magazine ad spend 2009-2017

    • Brazil: ad spend growth 2016-2019

  • 4. Digital media
    • Digital ad spend in Brazil 2015-2017

    • Brazil: online ad spend 2015-2017

    • Digital ad spend growth in Brazil 2013-2022, by format

    • Mobile ad spend in Brazil 2011-2022

    • Share of mobile in digital ad spend in Brazil 2012-2022

    • Latin America: desktop advertising audience 2017, by country

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