Advertising in Brazil

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Statista dossier on advertising in Brazil

This dossier has been compiled to provide statistical information about advertising in Brazil.

Table of contents

  • 1. Overview
    • Growth of the Brazilian media and entertainment spending 2016-2021, by sector

    • Advertising revenue in Brazil 2016-2021

    • Advertising spending in Brazil 2016, by medium

    • Ad spend per person in Brazil 2015-2020

    • Ad spend in Sao Paulo, Brazil 2010-2014

    • Most resonant ad messages in Latin America 2015

  • 2. Traditional media
    • Brazil: TV ad spend 2009-2016

    • Radio ad spend in Brazil 2016-2021

    • Brazil: newspaper ad spend 2009-2016

    • Brazil: magazine ad spend 2009-2016

    • Cinema advertising spending in Brazil 2008-2015

    • Outdoor advertising spending in Brazil 2008-2015

  • 3. Digital media
    • Brazil: internet ad spend 2009-2014

    • Digital ad spend growth in Brazil 2012-2019, by format

    • Mobile ad spend in Brazil 2011-2019

    • Share of mobile in digital ad spend in Brazil 2012-2019

    • Digital Market Outlook: social media advertising revenue in selected countries 2016

    • Leading online display advertisers in Brazil 2015

  • 4. Advertising agencies & advertisers
    • Leading advertising agencies in Brazil 2016

    • Leading advertisers in Brazil 2016

    • Leading advertising categories in Brazil 2016

    • Brazil: ad spend growth 2016, by category

    • Brazil: ad spend of the federal government 2000-2015

    • Brazil: ad spend of the federal government 2015, by medium

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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