Advertising in Brazil

The Statista dossier
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Statista Dossier on advertising in Brazil

Table of contents

  • 1. Global ad market
    • Global advertising revenue 2012-2024

    • Advertising spending in the world's largest ad markets 2019

    • Latin America: advertising spending 2010-2022

    • Latin America: advertising spending 2019-2022, by medium

    • Latin America: ad spend country share 2020

  • 2. Ad market in Brazil
    • Brazil: advertising expenditure 2020-2024

    • Brazil: ad spend growth 2016-2022

    • Brazil: traditional vs digital ad spend 2014-2023

    • WARC Creative: most creative advertising markets 2019

    • Advertising spending in Brazil 2020, by medium

    • Brazil: ad spend decline 2020, by medium

  • 3. Traditional media
    • Brazil: traditional media ad spend share 2018-2024

    • Brazil: traditional media ad spend 2018-2023, by medium

    • Brazil: TV ad investments 2018-2024

    • Brazil: pay TV channels with most advertising 2019, by type

    • Brazil: number of OOH displays 2019

    • Brazil: OOH ad investments 2015-2019

    • Brazil: radio ad investments 2018-2024

    • Brazil: largest radio advertising sectors 2020

  • 4. Digital media
    • Internet advertising spending in Brazil 2012-2024

    • Latin America: fastest growing digital ad markets 2020

    • Brazil: digital ad spend 2018-2023, by medium

    • Brazil: digital ad spend 2020, by format

    • Brazil: digital ad spend growth 2019-2023, by format

    • Brazil: internet users' trust in online advertising by platform 2019

    • Brazil: digital ad spend 2020, by industry

    • Brazil: GoogleAds CPC 2020, by industry

    • Global programmatic ad fraud rates in Q2 2019, by country

    • Brazil: Sleeping Giants key figures 2020

  • 5. Agencies
    • Brazil: leading advertising agencies 2019

    • Brazil: advertising & marketing companies 2019, by sector

    • WARC Creative: most creative ad agencies 2019

    • Latin America Effie Awards: most effective independent ad agencies 2019

  • 6. Consumer behavior
    • Advertising touchpoints in Brazil 2020

    • Latin America: accountability of advertisers for fake news 2019

    • Brazil: reasons why children select a product 2019

    • Brazil: effectiveness of child-directed smartphone ads Brazil 2019

    • Customer approval of brand communication due to COVID-19 worldwide 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

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