Advertising agencies in the U.S.

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Statista dossier on advertising agencies in the U.S.

This dossier has been compiled to provide statistical information about advertising agencies and related services in the United States.

Table of contents

  • 1. Industry overview
    • Revenue of the U.S. advertising industry 2004-2016

    • advertising agencies revenue in the USA 2010-2022

    • Ad agency revenue in the U.S. 2016, by source

    • U.S. agency revenue growth 2001-2017

    • U.S. agency revenue 2011-2017, by discipline

    • Growth rate of U.S. agency revenue 2009-2017, by discipline

    • Number of establishments in U.S. advertising industry 2007-2016, by sector

    • U.S. advertising agencies ad spend 2010-2017

    • Revenue of digital advertising agencies in the U.S. 2011-2016

    • Share of digital in U.S. agency revenue 2009-2017

    • Expenses in U.S. advertising and related services 2007-2016

  • 2. Marketing services
    • Number of marketing services sector M&A deals worldwide 2016-2017, by service

    • Number of marketing services sector M&A deals worldwide 2016-2017, by region

    • Global marketing services spending 2012-2018

    • Marketing services spending in North America 2015-2018

    • SMBs in the U.S.: digital marketing services spending 2020, by target

  • 3. Employment and payroll
    • Advertising agency employment in the U.S. 2010-2015

    • Growth rate of agency revenue in the U.S. 2016, by discipline

    • Annual payroll in U.S. advertising services 2014-2016, by sector

    • Best paid advertising technology personnel worldwide 2015

    • Best paid agency managers worldwide 2015

  • 4. Global rankings
    • Leading global media holding groups 2016, by billings

    • Revenue of the world's largest ad agency groups 2016

    • Leading digital agency networks worldwide 2017

    • Revenue of world's largest PR networks in 2016

    • Leading PR agencies worldwide 2017

    • Gunn Report: most creative agency networks in 2017

    • The most creative advertising agencies in the world in 2015

  • 5. U.S. rankings
    • Leading U.S. ad agencies 2017, by revenue

    • Leading digital agency networks in the U.S. 2017

    • Leading PR firms in the U.S. 2017, by net fees

    • Leading PR firms in the U.S. in 2017, by number of employees

    • Leading Hispanic agencies in the U.S. 2014, by revenue

    • Leading Hispanic media agencies in the U.S. 2014

  • 6. Market leaders
    • Interpublic Group's revenue 2006-2017

    • Omnicom Group's revenue 2006-2017

    • WPP: annual revenue 2006-2017

    • WPP digital media spending on Google and Facebook 2014-2016

    • Dentsu: global revenue 2014-2017

    • Revenue of the Publicis Groupe 2008-2017

    • Havas Group revenue 2013-2016, by region

    • Number of acquisitions made by ad agencies worldwide as of 2017

    • Number of acquisitions carried out by major ad holdings 2016-2017

  • 7. Doing business
    • Number of agencies hired per company in the U.S. 2016

    • Most in-demand agency services in the U.S. 2016

    • Number of outside companies involved in content production in the U.S. 2016

    • Leading factors influencing advertising pitch wins in the U.S. 2018

    • Social media used in client campaigns by U.S. ad agencies 2017

    • U.S. ad agencies: win rates 2015

    • U.S. ad agencies: reasons for low win rates 2015

    • Client retention rates of leading PR agencies as of June 2017

    • Marketing agencies: methods of charging clients 2014, by channel

    • Marketing agencies in North America: popularity of media vendor rebates 2015

    • Marketing agencies in North America: disclosing media vendor rebates 2015

    • Ad blocking perception among ad agency professionals in the U.S . 2015

    • U.S. ad industry: seniority ambitions 2016, by gender

    • Challenges of working with marketing agencies in the U.S. 2016

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