Advertising agencies in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on advertising agencies in the U.S.

This dossier has been compiled to provide statistical information about advertising agencies and related services in the United States.

Table of contents

  • 1. Industry overview
    • Revenue of the U.S. advertising industry 2004-2017

    • Industry revenue of “advertising agencies“ in the U.S. 2011-2023

    • Ad agency revenue in the U.S. 2017, by source

    • U.S. agency revenue growth 2001-2018

    • U.S. agency revenue 2011-2017, by discipline

    • Growth rate of U.S. agency revenue 2009-2018, by discipline

    • Number of establishments in U.S. advertising industry 2007-2016, by sector

    • U.S. advertising agencies ad spend 2010-2017

    • Revenue of digital advertising agencies in the U.S. 2013-2018

    • Share of digital in U.S. agency revenue 2009-2017

    • Expenses in U.S. advertising, PR and related services 2007-2017

  • 2. Marketing services
    • Number of marketing services sector M&A deals worldwide 2016-2018, by service

    • Number of marketing services sector M&A deals worldwide 2016-2018, by region

    • Global marketing services spending 2012-2018

    • Marketing services spending in North America 2015-2018

    • SMBs in the U.S.: digital marketing services spending 2020, by target

  • 3. Employment and payroll
    • Advertising agency employment in the U.S. 2010-2015

    • Growth rate of agency revenue in the U.S. 2016, by discipline

    • Annual payroll in U.S. advertising services 2014-2016, by sector

    • Best paid advertising technology personnel worldwide 2015

    • Best paid agency managers worldwide 2015

  • 4. Global rankings
    • Leading global media holding groups 2016, by billings

    • Revenue of the world's largest ad agency groups 2016

    • Leading digital agency networks worldwide 2017

    • Revenue of world's largest PR networks in 2016

    • Leading PR agencies worldwide 2017

    • WARC Creative: most creative agency networks in 2018

    • The most creative advertising agencies in the world in 2015

  • 5. U.S. rankings
    • Leading U.S. ad agencies 2017, by revenue

    • Leading digital agency networks in the U.S. 2017

    • Leading PR firms in the U.S. 2017, by net fees

    • Leading PR firms in the U.S. in 2017, by number of employees

    • Leading Hispanic agencies in the U.S. 2014, by revenue

    • Leading Hispanic media agencies in the U.S. 2014

  • 6. Market leaders
    • Interpublic Group's revenue 2006-2018

    • Omnicom Group's revenue 2006-2018

    • WPP: annual revenue 2006-2017

    • WPP digital media spending on Google and Facebook 2014-2016

    • Dentsu: global revenue 2014-2018

    • Revenue of the Publicis Groupe 2008-2018

    • Havas Group revenue 2013-2016, by region

    • Number of acquisitions made by ad agencies worldwide as of 2017

    • Number of acquisitions carried out by major ad holdings 2016-2018

  • 7. Doing business
    • Number of agencies hired per company in the U.S. 2016

    • Most in-demand agency services in the U.S. 2016

    • Number of outside companies involved in content production in the U.S. 2016

    • Leading factors influencing advertising pitch wins in the U.S. 2018

    • Social media used in client campaigns by U.S. ad agencies 2017

    • U.S. ad agencies: win rates 2015

    • U.S. ad agencies: reasons for low win rates 2015

    • Client retention rates of leading PR agencies as of March 2019

    • Marketing agencies: methods of charging clients 2014, by channel

    • Marketing agencies in North America: popularity of media vendor rebates 2015

    • Marketing agencies in North America: disclosing media vendor rebates 2015

    • Ad blocking perception among ad agency professionals in the U.S . 2015

    • U.S. ad industry: seniority ambitions 2016, by gender

    • Challenges of working with marketing agencies in the U.S. 2016

More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!