Survey on the use of mobile marketing in the U.S. 2012

This report presents result of a surveyed on the use of mobile marketing among U.S. comapnies. There were over 150 B2C marketers and agencies surveyed, from the automotive, CPG, financial services, retail and travel industries. Data about mobile marketing tactics, objectives and metrics are presented.
  • Language: English
  • Released: November 2012
Study included in Corporate Account only.
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