Digital advertising in the United Kingdom (UK)

Statistics report about online and digital advertising in the United Kingdom

Digital advertising in the United Kingdom (UK)

This report presents a selected range of statistics and data about digital and mobile advertising in the United Kingdom. Here you can find a report with detailed information on leading digital ad formats in the UK.

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Table of contents

Overview of the European market

6
  • Premium Statistic Global digital advertising expenditure 2014-2026
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital ad spending in Europe 2023, by format
  • Premium Statistic Social media ad spend in Europe 2022-2023
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2019-2028
  • Premium Statistic Largest digital advertising markets in Europe 2023

Overview of the UK market

7
  • Premium Statistic Digital publisher revenue in the UK 2019-2023
  • Premium Statistic Digital advertising spending in the UK 2008-2023
  • Premium Statistic Digital ad spend growth in the UK 2020-2023
  • Premium Statistic Advertising inflation in the UK 2023, by medium
  • Premium Statistic Revenue of digital advertising agencies in the UK 2019-2024
  • Premium Statistic Number of digital advertising agencies in the UK 2012-2022
  • Premium Statistic Marketing strategies used in the UK 2024

Formats & devices

7
  • Premium Statistic Online ad spend in the UK 2023, by type
  • Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2023-2025, by format
  • Premium Forecast Revenue of the social media advertising industry in the UK 2019-2028
  • Premium Statistic Programmatic ad spend in the UK 2017-2028
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2028
  • Premium Statistic Mobile advertising revenue in the UK 2011-2023
  • Premium Statistic Mobile share of digital ad spend in the UK 2008-2023

Consumer insights

8
  • Premium Forecast Digital advertising touchpoints in the UK 2024
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2023
  • Premium Forecast Attitudes towards online advertising in the UK 2024
  • Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
  • Premium Statistic Website types where consumers are receptive to advertising in the UK 2023
  • Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
  • Premium Statistic Ad block usage in the United Kingdom (UK) 2024
  • Premium Statistic Leading data collection methods among UK consumers 2023

Spotlight: Deprecation of third-party cookies

6
  • Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
  • Premium Statistic Timeframe necessary to prepare for 3rd-party cookie deprecation in the UK 2024
  • Premium Statistic Familiarity with 3rd-party cookie replacement solutions in the UK 2024
  • Premium Statistic Resources useful in 3rd-party cookie deprecation in the UK 2024
  • Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by age
  • Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
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FURTHER REPORTS

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