Digital advertising in the United Kingdom (UK)

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier about online and digital advertising in the United Kingdom

This dossier presents a selected range of statistics and data about digital and online advertising in the United Kingdom.

Table of contents

  • 1. Overview of the European market

    • Digital advertising spending worldwide 2019-2024

    • Internet advertising spending worldwide 2000-2022, by region

    • Online advertising spending in Europe 2006-2019

    • Distribution of online ad spending in Europe 2006-2019, by format

    • Share of digital ad spend in Europe 2016-2019, by transaction type

    • Mobile ad spend in Europe 2018-2019

    • Share of mobile in digital ad spend in Europe 2018-2019

    • Largest digital advertising markets in Europe 2019

  • 2. Overview of the UK market

    • Digital publisher revenue in the United Kingdom (UK) 2019-2020

    • Digital advertising spending in the United Kingdom (UK) 2008-2019

    • Digital ad spend growth in the United Kingdom (UK) 2017-2021

    • Online ad spend in the United Kingdom (UK) 2021, by industry

    • Economic losses due to ad fraud 2020, by country

    • Ad revenue losses due to keyword blocking 2020, by country

    • Advertising inflation in the United Kingdom (UK) 2020, by channel

  • 3. Formats, platforms & devices

    • Digital advertising spending in the United Kingdom (UK) H1 2020, by format

    • Digital ad spend growth in the United Kingdom (UK) 2020-2022, by format

    • Smartphone advertising revenue in the United Kingdom (UK) 2016-2019

    • Smartphone share of digital ad spend in the United Kingdom (UK) 2008-2019

    • Digital Market Outlook: social media ad revenue in the UK 2017-2024

    • Podcast ad spend in the UK 2017-2024

    • Programmatic ad viewability rate in the UK 2020, by format

  • 4. Programmatic

    • Programmatic ad spend in the UK 2017-2021

    • PMP share of real-time bidding ad spend in the UK 2018-2021

    • Programmatic video ad spend in the UK 2019-2020

    • Online advertising supply chain in the UK 2019-2020, by share of ad spend

    • Programmatic ad spend in the UK 2020, by recipient & ad type

  • 5. Agencies & publishers

    • Leading digital ad agencies in the UK 2019, by income

    • Leading full service digital ad agencies in the UK 2019

    • Leading creative digital ad agencies in the UK 2019

    • Most effective digital & specialist ad agencies in the United Kingdom (UK) 2019

    • Facebook UK Limited's revenue 2011-2019

  • 6. Consumer attitudes

    • Attitudes towards ads on websites in the United Kingdom (UK) 2020

    • Attitudes towards ads in online video clips in the United Kingdom (UK) 2020

    • Opinions on ads shown next to relevant content in the United Kingdom (UK) 2020

    • Opinions on ads shown next to offensive content in the United Kingdom (UK) 2020

    • Public opinion on micro-targeting UK 2020

    • Complaints about digital advertising in the UK 2019, by ad location

  • 7. Ad blocking & whitelisting

    • Ad block usage in the United Kingdom (UK) 2015-2020

    • Detected use of ad blockers in the United Kingdom (UK) 2020, by device

    • Ad blocker users in the United Kingdom (UK) 2020, by age group

    • Users of ad blockers in the United Kingdom (UK) 2020, by gender

    • Reasons for using an ad blocker in the United Kingdom (UK) 2020

    • Share of individuals paying for ad blockers in the United Kingdom (UK) 2020

    • Whitelisting websites from ad blocking in the United Kingdom (UK) 2018-2020

    • Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2020

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

New

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order dossier

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu