Digital advertising in the United Kingdom (UK)

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Statista dossier about online and digital advertising in the United Kingdom.

This dossier presents a selected range of statistics and data about digital and online advertising in the United Kingdom.

Table of contents

  • 1. Market Overview
    • Digital advertising spending in the UK 2008-2016, by format

    • Digital advertising spending in the United Kingdom (UK) 2011-2019

    • Digital share of advertising spending in the United Kingdom (UK) 2013-2019

    • Digital ad spending per internet user in the United Kingdom (UK) 2011-2017

    • Digital publisher advertising revenue growth in the United Kingdom (UK) 2009-2016

    • Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category

  • 2. Market Leaders
    • Income of leading digital agencies in the UK 2015

    • Leading digital & specialist ad agencies in the United Kingdom (UK) 2017

    • Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2016

    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2016

    • Google's display advertising revenue in the United Kingdom (UK) 2011-2016

  • 3. Performance Metrics
    • Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014

    • Online ads: video completion and click through rates UK 2016, by ad length

    • Online ads: video completion and click through rates UK 2017, by device

    • Online ads: video completion and click through rates United Kingdom (UK) 2017, by age

    • Display advertising click-through rate in the United Kingdom 2016, by product type

    • Consumer trust in advertising in the United Kingdom (UK) 2014, by media

  • 4. Mobile Advertising Market
    • Mobile advertising revenue in the United Kingdom (UK) 2008-2016

    • Mobile advertising expenditure in the UK 2012-2019

    • Share of mobile in total and digital ad spend in the UK 2011-2019

    • Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format

    • Advertising and marketing spend on mobile platforms in the UK 2014-2019

    • Biggest challenges for mobile advertising in the United Kingdom (UK) 2016

  • 5. Mobile Performance Metrics
    • Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016

    • Mobile advertising conversion in the UK Q3 2013-Q2 2016, by purchase method

    • Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016

    • Device distribution of paid search clicks in the United Kingdom (UK) Q1 2013-Q2 2015

    • Mobile internet advertising channels ranked by ad recall in the United Kingdom 2014

  • Language: English
  • Released: September 2016
  • Source(s): Statista
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