Digital advertising in the United Kingdom (UK)

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Statista dossier about online and digital advertising in the United Kingdom.

This dossier presents a selected range of statistics and data about digital and online advertising in the United Kingdom.

Table of contents

  • 1. Market overview
    • Digital advertising spending in the United Kingdom (UK) 2007-2018

    • Digital advertising spending in the UK 2008-2017, by format

    • Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device

    • Digital share of advertising spending in selected countries 2014-2016

    • Digital publisher advertising revenue growth in the UK Q4 2017, by format

    • Digital display ad spending in the UK H1 2016, by industry

    • Most effective paid digital advertising methods in the United Kingdom (UK) 2016

  • 2. Market leaders
    • Facebook: advertising revenue worldwide 2009-2017

    • Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Global Google digital advertising revenues 2014-2018

    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Leading digital & specialist ad agencies in the United Kingdom (UK) 2017

  • 3. Performance metrics
    • Online ads: video completion and click through rates UK 2017, by ad length

    • Online ads: video completion and click through rates UK 2017, by device

    • Online ads: video completion and click through rates United Kingdom (UK) 2017, by age

    • Display advertising click-through rate in the United Kingdom 2016, by product type

    • Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source

  • 4. Mobile advertising market
    • Mobile advertising revenue in the United Kingdom (UK) 2008-2017

    • Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017

    • Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016

    • Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016

    • Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016

    • Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016

    • Consumer opinion on how to improve mobile ads in the UK 2016

  • 5. Ad blocking
    • Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017

    • Ad block usage penetration in the United Kingdom (UK) 2015-2017

    • Usage of ad blocking software in the United Kingdom (UK) 2017, by demographic

    • Usage of ad blocking software in the United Kingdom (UK) 2017, by type

    • Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2017

  • Language: English
  • Released: 2018
  • Source(s): Statista
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