Digital advertising in the United Kingdom (UK)

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Statista Dossier about online and digital advertising in the United Kingdom

Table of contents

  • 1. Overview of the European market
    • Digital advertising spending worldwide 2019-2024

    • Internet advertising spending worldwide 2000-2022, by region

    • Online advertising spending in Europe 2006-2019

    • Distribution of online ad spending in Europe 2006-2019, by format

    • Share of digital ad spend in Europe 2016-2019, by transaction type

    • Mobile ad spend in Europe 2018-2019

    • Share of mobile in digital ad spend in Europe 2018-2019

    • Largest digital advertising markets in Europe 2019

  • 2. Overview of the UK market
    • Digital publisher revenue in the United Kingdom (UK) 2019-2020

    • Digital advertising spending in the United Kingdom (UK) 2008-2019

    • Digital ad spend growth in the United Kingdom (UK) 2017-2021

    • Online ad spend in the United Kingdom (UK) 2021, by industry

    • Economic losses due to ad fraud 2020, by country

    • Ad revenue losses due to keyword blocking 2020, by country

    • Advertising inflation in the United Kingdom (UK) 2020, by channel

  • 3. Formats, platforms & devices
    • Digital advertising spending in the United Kingdom (UK) H1 2020, by format

    • Digital ad spend growth in the United Kingdom (UK) 2020-2022, by format

    • Smartphone advertising revenue in the United Kingdom (UK) 2016-2019

    • Smartphone share of digital ad spend in the United Kingdom (UK) 2008-2019

    • Digital Market Outlook: social media ad revenue in the UK 2017-2024

    • Podcast ad spend in the UK 2017-2024

    • Programmatic ad viewability rate in the UK 2020, by format

  • 4. Programmatic
    • Programmatic ad spend in the UK 2017-2021

    • PMP share of real-time bidding ad spend in the UK 2018-2021

    • Programmatic video ad spend in the UK 2019-2020

    • Online advertising supply chain in the UK 2019-2020, by share of ad spend

    • Programmatic ad spend in the UK 2020, by recipient & ad type

  • 5. Agencies & publishers
    • Leading digital ad agencies in the UK 2019, by income

    • Leading full service digital ad agencies in the UK 2019

    • Leading creative digital ad agencies in the UK 2019

    • Most effective digital & specialist ad agencies in the United Kingdom (UK) 2019

    • Facebook UK Limited's revenue 2011-2019

  • 6. Consumer attitudes
    • Attitudes towards ads on websites in the United Kingdom (UK) 2020

    • Attitudes towards ads in online video clips in the United Kingdom (UK) 2020

    • Opinions on ads shown next to relevant content in the United Kingdom (UK) 2020

    • Opinions on ads shown next to offensive content in the United Kingdom (UK) 2020

    • Public opinion on micro-targeting UK 2020

    • Complaints about digital advertising in the UK 2019, by ad location

  • 7. Ad blocking & whitelisting
    • Ad block usage in the United Kingdom (UK) 2015-2020

    • Detected use of ad blockers in the United Kingdom (UK) 2020, by device

    • Ad blocker users in the United Kingdom (UK) 2020, by age group

    • Users of ad blockers in the United Kingdom (UK) 2020, by gender

    • Reasons for using an ad blocker in the United Kingdom (UK) 2020

    • Share of individuals paying for ad blockers in the United Kingdom (UK) 2020

    • Whitelisting websites from ad blocking in the United Kingdom (UK) 2018-2020

    • Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2020

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