Advertising in India

The Statista dossier
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Statista dossier on advertising in India

This dossier presents a range of statistics and insights about the advertising industry in India. An overview is provided on India's place in the global advertising market along with the total revenue, expenditure and category wise ad spends. The dossier also features information specific to the traditional and digital media in terms of their advertising scope.

Table of contents

  • 1. Overview of the Indian market
    • Largest advertising markets worldwide 2019

    • Highest contributing advertising markets worldwide 2018-2021

    • BRIC countries: ad spend 2014-2022

    • Advertising revenue in India 2008-2022

    • Advertising spending in India 2015-2020

    • Distribution of ad spend in India 2016-2017, by medium

    • India: advertising spending 2017, by category

    • Gunn Report: most creative ad agencies in India 2016

    • Number of employees in the advertising industry in India 2013-2022

  • 2. Traditional media
    • TV advertising revenue in India 2007-2024

    • OOh ad revenue India 2008-2024

    • Radio ad spend in India 2006-2016

    • Print advertising revenue in India from 2008-2024

    • Share of ad volumes in newspapers in India by language 2018

    • Share of ad volumes in magazines in India by language 2018

    • Cinema advertising spending in India 2013-2017

  • 3. Digital media
    • Digital advertising revenue in India FY 2008-2024

    • Digital ad spend in India FY 2014-2024

    • Digital ad spend growth rate India 2019-2023

    • Digital ad spend in India 2019 by industry

    • Mobile ad spend in India 2016-2021

    • Share of mobile in digital ad spend in India 2015-2022

    • Mobile advertising revenue in Asia Pacific 2016, by format

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