Digital advertising in South Korea

Digital advertising in South Korea
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Statista Dossier on digital advertising in South Korea

This dossier presents statistics on the digital advertising industry in South Korea. The report provides an overview of the domestic industry as well as the following sectors: mobile, PC, online video, and social media advertising.

Table of contents

    • Internet advertising revenue in South Korea 2014-2022

    • Online advertising revenue in South Korea 2020, by format

    • Online advertising expenditure in South Korea 2014-2022

    • Online advertising spending growth in South Korea 2019-2022, by medium

    • Distribution of sources used to find new brands in South Korea Q3 2021, by type

    • Attitudes towards online advertising in South Korea 2020

    • Expenditure on mobile advertising in South Korea 2015-2022

    • Spending on mobile advertisements South Korea 2015-2022, by ad type

    • South Korea: mobile ad revenue format shares 2017-2022

    • Ratio of unique to total mobile ad spending South Korea 2022

    • Spending on PC advertisements South Korea 2014-2022

    • Spending on PC advertisements South Korea 2014-2022, by ad type

    • Display ad value on leading platforms South Korea 2022

    • Display ad amount on leading platforms South Korea 2022

    • Display ad value on Naver in South Korea 2022, by industry

    • Display ad value on Daum in South Korea 2022, by industry

    • Monthly spending on online video advertisements South Korea 2020-2022

    • Main media platforms for online video ads South Korea 2022, by advertising costs

    • Online video ad expenditure on YouTube South Korea 2021-2022

    • Online video ad expenditure on Instagram South Korea 2021-2022

    • Online video ad expenditure on Facebook South Korea 2021-2022

    • Social media platforms with most advertisements South Korea 2021

    • Thoughts on trustworthiness of social media ads South Korea 2022, by platform

    • Amount of hidden ads on social media South Korea 2021, by social media platform

    • Types of hidden ads on social media South Korea 2021

    • Types of product or service featured in hidden ads on social media South Korea 2021

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