Social media in Southeast Asia

Statistics report about social media in Southeast Asia

Social media in Southeast Asia

This report presents statistics on social media in Southeast Asia. Starting with a global and regional overview, the report goes on to examine internet usage, major platforms in the region, and leading platforms by market. The two concluding chapters focus on the fast-growing social commerce market and consumer attitudes and behavior.

Table of contents

Overview

5
  • Premium Statistic Number of global social network users 2017-2028
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Number of social media user accounts APAC 2024, by country
  • Premium Statistic Social media penetration SEA 2024, by country

Internet usage

5
  • Premium Statistic Internet economy size SEA 2015-2025
  • Premium Statistic Internet economy size SEA 2023, by country
  • Premium Statistic Internet adoption SEA 2024, by country
  • Premium Forecast Internet users in Southeast Asia 2014-2029
  • Premium Forecast Mobile internet users in Southeast Asia 2010-2029

Major platforms

5
  • Premium Statistic Share of social media traffic SEA 2024, by country and platform
  • Premium Statistic Market share of Facebook SEA 2023, by country
  • Premium Statistic Market share of Instagram SEA 2023, by country
  • Premium Statistic Market share of X (Twitter) SEA 2023, by country
  • Premium Statistic Market share of YouTube SEA 2023, by country

Leading platforms by market

4
  • Premium Statistic Market share of social media platforms Indonesia 2023
  • Premium Statistic Social media platforms market share Philippines 2023
  • Premium Statistic Market share of mobile social media platforms Singapore 2024
  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q2 2024

Social commerce

7
  • Premium Statistic Social commerce GMV SEA 2018-2027
  • Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023
  • Premium Statistic Leading social media for shopping and brand interaction in Malaysia 2024
  • Premium Statistic Leading social media platforms for social commerce Philippines 2023
  • Premium Statistic Commonly used social media platforms for social commerce Singapore 2023
  • Premium Statistic Leading social media platforms for social commerce Thailand 2023
  • Premium Statistic Social media platforms used for shopping Vietnam 2023

Consumer behavior

3
  • Premium Statistic Daily time spent using social media APAC Q4 2023, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
  • Premium Statistic Share of internet users using social media for work APAC Q4 2023, by country

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