Social media in Southeast Asia

Statistics report about social media in Southeast Asia

Social media in Southeast Asia

This report presents statistics on social media in Southeast Asia. Starting with a global and regional overview, the report goes on to examine internet usage, major platforms in the region, and leading platforms by market. The two concluding chapters focus on the fast-growing social commerce market and consumer attitudes and behavior.

Table of contents

Overview

5
  • Premium Statistic Number of global social network users 2017-2027
  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Number of social media user accounts APAC 2024, by country
  • Premium Statistic Social media penetration SEA 2023, by country

Internet usage

5
  • Premium Statistic Internet economy size SEA 2015-2025
  • Premium Statistic Internet economy size SEA 2023, by country
  • Premium Statistic Internet penetration SEA 2022, by country
  • Premium Forecast Internet users in Southeast Asia 2014-2029
  • Premium Forecast Mobile internet users in Southeast Asia 2010-2029

Major platforms

6
  • Premium Statistic Share of social media traffic SEA 2024, by country and platform
  • Premium Statistic Most used online platforms SEA 2022
  • Premium Statistic Market share of Facebook SEA 2023, by country
  • Premium Statistic Market share of Instagram SEA 2023, by country
  • Premium Statistic Market share of X (Twitter) SEA 2023, by country
  • Premium Statistic Market share of YouTube SEA 2023, by country

Leading platforms by market

4
  • Premium Statistic Market share of social media platforms Indonesia 2023
  • Premium Statistic Social media platforms market share Philippines 2023, by type
  • Premium Statistic Market share of mobile social media platforms Singapore 2024
  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2023

Social commerce

5
  • Premium Statistic Market size of social commerce SEA 2021, by country
  • Premium Statistic Leading online channels for shopping research SEA 2021
  • Premium Statistic Leading online shopping channels by consumer spending SEA 2021
  • Premium Statistic Share of first time shoppers on social media SEA 2021
  • Premium Statistic Leading difficulties of shopping social media SEA 2021

Consumer behavior

5
  • Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
  • Premium Statistic Share of internet users using social media for work APAC Q1 2023, by country
  • Premium Statistic Preference for virtual influencers to speak the same language SEA 2022, by country
  • Premium Statistic Preference for virtual influencers to look ethnically similar SEA 2021, by country

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