The Value of a Facebook Fan 2013

Revisiting consumer brand currency in social media

This survey presents information on the value of a fan for brands on Facebook. The paper gives results based on various consumer metrics such as product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity.
  • Language: English
  • Released: April 2013
  • Source(s): Syncapse
Study included in Corporate Account only.
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