Live commerce

Live commerce
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Statista Dossier on livestream commerce

Table of contents

    • Consumers having already purchased via live commerce 2022, by country

    • Livestream e-commerce participation and awareness 2022, by country

    • Main benefits of livestream shopping worldwide 2022

    • Main social networks for purchases during live streaming events 2022

    • Gen Z and millennial shopping habits relative to COVID-19 2022

    • Share of marketing budgets allocated to live streaming among retailers worldwide 2022

    • Main goals for livestreaming strategies among retailers worldwide 2022

    • Estimated growth in live commerce revenue worldwide 2022, by sector

    • Main platforms used by retailers for livestreaming worldwide 2022, by region

    • Hosts used by retailers for livestream shopping events worldwide 2022

    • Market value of live commerce in China 2018-2023

    • Share of livestreaming e-commerce in online shopping in China 2018-2023

    • Penetration rate of shopping livestream in China 2022, by age

    • Leading product to buy when using live commerce in China 2022, by category

    • GMV of live streaming shopping on Douyin in China 2018-2022

    • GMV of live streaming shopping on Taobao in China 2017-2021

    • Live commerce market size in the U.S. 2020-2026

    • Online shopping video buyer share in the U.S. 2022

    • Interest in livestream shopping in the U.S. 2022, by age group

    • Online shopping video watching frequency in the U.S. 2022, by buying experience

    • Online shopping cart value based on video commerce usage in the U.S. 2022

    • Drivers of participation in online video shopping events U.S. 2022, by gender

    • Most popular products bought in online video shopping events U.S. 2022, by gender

    • Favorite platforms for livestream shopping in the U.S. 2022

    • Fundraising amount of live commerce platforms in the U.S. 2022

    • Users who bought at a livestream shopping event in the UK 2022, by age group

    • Types of products most purchased during a livestream in the UK 2022

    • Favorite platforms for livestream shopping in the UK 2022

    • Livestream e-commerce participation and awareness in Germany 2022, by age

    • Main benefits of livestream shopping in Germany 2022

    • Interest in livestream shopping and shoppable videos in Spain 2021

    • Share of buyers after a live streaming session in Spain 2022, by age

    • Main items purchased online in Spain after a live stream 2022, by age

    • Attitudes towards live commerce in France 2021

    • Share of social and live shoppers in France 2021, by generation

    • Leading retail sites using live shopping in France 2021, by viewership

    • Usage of live commerce in Brazil 2021

    • Favorite live commerce segments in Brazil 2021

    • Main features of live commerce in Brazil 2021

    • Key figures on live commerce platform Mimo in Brazil 2021

    • Most popular live commerce platforms in Brazil 2022

    • Main reasons for Brazilian consumers not to buy via live commerce 2022

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