Live commerce

The Statista dossier
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Statista Dossier on livestream commerce

Table of contents

    • Video platforms used for marketing purposes worldwide 2020

    • Number of mentions of livestream commerce on earnings calls 2016-2020

    • Livestream e-commerce platforms awareness worldwide 2021, by country or region

    • Live commerce usage growth during COVID-19 worldwide 2021, by region

    • Global consumer appetite for livestream commerce 2021, by region

    • Online consumer opinions on live commerce worldwide 2021

    • Share of users watching and buying from livestream influencers 2020, by country

    • Change in Gen Z and millennial shopping habits after COVID-19 2021

    • Share of livestreaming e-commerce in online shopping in China 2017-2022

    • Transaction value of live commerce in China 2017-2022

    • Share of live shopping users in China 2020, by age group

    • Preferred product categories among live commerce users in China 2021

    • GMV of live streaming shopping on Douyin in China 2018-2021

    • GMV of live streaming shopping on Taobao in China 2017-2021

    • Leading live commerce websites among consumers on Singles' Day in China in 2020

    • U.S. short-form video platform usage for non-TV video content 2021

    • Live commerce market size in the U.S. 2020-2024

    • Most used live commerce platforms in the U.S. 2021

    • Leading reasons for consumers to shop in livestreams in the U.S. 2021

    • Top influencer marketing formats in the U.S. 2020

    • Livestream marketing use in the U.S. 2020

    • Reasons for using livestream marketing in the U.S. 2020

    • Fundraising amount of live commerce platforms in the U.S. 2021

    • Consumer interest in shoppertainment in Europe 2020, by country

    • Consumer interest in shoppertainment in Europe 2020, by age group

    • Types of shoppertainment that most interest consumers in Europe 2020

    • Interest in e-commerce and social media live shopping in Europe 2020, by category

    • Top challenges when using livestream shopping in Europe 2020

    • Usage of live commerce in Brazil 2021

    • Favorite live commerce segments in Brazil 2021

    • Main features of live commerce in Brazil 2021

    • Key figures on live commerce platform Mimo in Brazil 2021

    • key figures on live commerce platform 4show in Brazil 2021

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