Live commerce

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Statista Dossier on livestream commerce

This dossier presents insights and statistics on live commerce. Similar to home shopping TV channels, live streaming commerce offers a real-time interactive online shopping experience between influencers or celebrities and consumers. The study begins by providing an overview of the interest and prevalence of this trend worldwide. It then presents data on the uptake of live commerce by both users and marketers in selected key markets, namely: China, the United States, Europe, and Brazil.

Table of contents

    • Video platforms used for marketing purposes worldwide 2020

    • Number of mentions of livestream commerce on earnings calls 2016-2020

    • Livestream e-commerce platforms awareness worldwide 2021, by country or region

    • Live commerce usage growth during COVID-19 worldwide 2021, by region

    • Global consumer appetite for livestream commerce 2021, by region

    • Online consumer opinions on live commerce worldwide 2021

    • Share of users watching and buying from livestream influencers 2020, by country

    • Change in Gen Z and millennial shopping habits after COVID-19 2021

    • Share of livestreaming e-commerce in online shopping in China 2017-2022

    • Transaction value of live commerce in China 2017-2022

    • Share of live shopping users in China 2020, by age group

    • Preferred product categories among live commerce users in China 2021

    • GMV of live streaming shopping on Douyin in China 2018-2021

    • GMV of live streaming shopping on Taobao in China 2017-2021

    • Leading live commerce websites among consumers on Singles' Day in China in 2020

    • U.S. short-form video platform usage for non-TV video content 2021

    • Live commerce market size in the U.S. 2020-2024

    • Most used live commerce platforms in the U.S. 2021

    • Leading reasons for consumers to shop in livestreams in the U.S. 2021

    • Top influencer marketing formats in the U.S. 2020

    • Livestream marketing use in the U.S. 2020

    • Reasons for using livestream marketing in the U.S. 2020

    • Fundraising amount of live commerce platforms in the U.S. 2021

    • Consumer interest in shoppertainment in Europe 2020, by country

    • Consumer interest in shoppertainment in Europe 2020, by age group

    • Types of shoppertainment that most interest consumers in Europe 2020

    • Interest in e-commerce and social media live shopping in Europe 2020, by category

    • Top challenges when using livestream shopping in Europe 2020

    • Usage of live commerce in Brazil 2021

    • Favorite live commerce segments in Brazil 2021

    • Main features of live commerce in Brazil 2021

    • Key figures on live commerce platform Mimo in Brazil 2021

    • key figures on live commerce platform 4show in Brazil 2021

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