Live commerce

Live commerce
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on livestream commerce

This dossier presents insights and statistics on live commerce. Similar to home shopping TV channels, live streaming commerce offers a real-time interactive online shopping experience between influencers or celebrities and consumers. The study begins by providing an overview of the interest and prevalence of this trend worldwide. It then presents data on the uptake of live commerce by both users and marketers in selected key markets, namely: China, the United States, Europe, and Brazil.

Table of contents

    • Consumers having already purchased via live commerce 2022, by country

    • Livestream e-commerce participation and awareness 2022, by country

    • Main benefits of livestream shopping worldwide 2022

    • Main social networks for purchases during live streaming events 2022

    • Gen Z and millennial shopping habits relative to COVID-19 2022

    • Share of marketing budgets allocated to live streaming among retailers worldwide 2022

    • Main goals for livestreaming strategies among retailers worldwide 2022

    • Estimated growth in live commerce revenue worldwide 2022, by sector

    • Main platforms used by retailers for livestreaming worldwide 2022, by region

    • Hosts used by retailers for livestream shopping events worldwide 2022

    • Market value of live commerce in China 2018-2023

    • Share of livestreaming e-commerce in online shopping in China 2018-2023

    • Penetration rate of shopping livestream in China 2022, by age

    • Leading product to buy when using live commerce in China 2022, by category

    • GMV of live streaming shopping on Douyin in China 2018-2022

    • GMV of live streaming shopping on Taobao in China 2017-2021

    • Live commerce market size in the U.S. 2020-2026

    • Online shopping video buyer share in the U.S. 2022

    • Interest in livestream shopping in the U.S. 2022, by age group

    • Online shopping video watching frequency in the U.S. 2022, by buying experience

    • Online shopping cart value based on video commerce usage in the U.S. 2022

    • Drivers of participation in online video shopping events U.S. 2022, by gender

    • Most popular products bought in online video shopping events U.S. 2022, by gender

    • Favorite platforms for livestream shopping in the U.S. 2022

    • Fundraising amount of live commerce platforms in the U.S. 2022

    • Users who bought at a livestream shopping event in the UK 2022, by age group

    • Types of products most purchased during a livestream in the UK 2022

    • Favorite platforms for livestream shopping in the UK 2022

    • Livestream e-commerce participation and awareness in Germany 2022, by age

    • Main benefits of livestream shopping in Germany 2022

    • Interest in livestream shopping and shoppable videos in Spain 2021

    • Share of buyers after a live streaming session in Spain 2022, by age

    • Main items purchased online in Spain after a live stream 2022, by age

    • Attitudes towards live commerce in France 2021

    • Share of social and live shoppers in France 2021, by generation

    • Leading retail sites using live shopping in France 2021, by viewership

    • Usage of live commerce in Brazil 2021

    • Favorite live commerce segments in Brazil 2021

    • Main features of live commerce in Brazil 2021

    • Key figures on live commerce platform Mimo in Brazil 2021

    • Most popular live commerce platforms in Brazil 2022

    • Main reasons for Brazilian consumers not to buy via live commerce 2022

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Vayola Jocelyn
Client Support Specialist
support@statista.com +1 212 419-8219

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations EMEA
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

Dossiers, Studies and Reports included in our Corporate Solutions

Choose one of our Corporate Solutions to get full access to our international database.

View Corporate Solutions
No Thanks, order dossier

Statista
Corporate Solutions

  • Immediate access to dossiers, reports and studies
  • Statistics, outlooks, and forecasts
  • Usage and publication rights

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu