LinkedIn

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Statista dossier about LinkedIn

This dossier has been compiled to provide statistical information about professional social networking site LinkedIn with focus on demographics and utilization. LinkedIn is a social network that specializes in business connections and this paper features information on the most popular features according to members as well as the website's usage in recruiting. In December 2016, Microsoft finalized its $26 billion acquisition of LinkedIn. LinkedIn results are now part of Microsoft's Product Revenue and Service and Other Revenue segment. As of this event, Linkedin has ceased to publish public company figures.

Table of contents

  • 1. Company
    • LinkedIn: annual revenue 2017-2019

    • LinkedIn: annual operating income 2017-2018

    • Online jobs market: revenue of the leading firms worldwide 2018

    • Online jobs market: leading firms by market share worldwide 2017

    • Most valuable brands worldwide 2019

    • Brand value change of the largest global brands 2020

    • Largest office leases in the U.S. 2019, by tenant

  • 2. Demographics
    • Countries with the most LinkedIn users 2020

    • Countries with biggest LinkedIn reach 2020

    • Gender distribution of social media audiences worldwide 2020, by platform

    • LinkedIn: distribution of global audiences 2020, by gender

    • LinkedIn: distribution of global audiences 2020, by age group

    • LinkedIn: number of users in the United States 2018-2022

    • LinkedIn: distribution of U.S. audiences 2020, by gender

    • LinkedIn user share in the U.S. 2020, by age group

    • LinkedIn usage penetration in the United States 2019, by gender

    • LinkedIn usage penetration in the United States 2019, by age group

  • 3. Usage
    • ACSI - U.S. customer satisfaction with social media 2019

    • Global social networks ranked by number of users 2020

    • U.S. market share of leading social media websites 2020

    • Share of U.S. adults who use selected social networks 2019

    • Social network usage by brand in the U.S. 2020

    • Popular social media platform types in the U.S. 2020

    • Usage of social networks in the U.S. 2019

    • Leading tools used by college seniors to search for jobs U.S. 2020

    • U.S. LinkedIn usage reasons 2019

  • 4. Recruiting
    • Best sources of candidates in the North American staffing industry 2018

    • Most used candidate outreach channels worldwide 2019

    • Organizations using social media applications worldwide by size 2019

    • Most effective lead sources of U.S. staffing firms 2020

    • How talent developers find the most important skills to train worldwide 2019

    • Leading job boards by share of applicants in the U.S. 2017

    • Leading job boards by share of interviews in the U.S. 2017

    • Leading job boards by share of hires in the U.S. 2017

    • Leading recruitment sources by share of hires in the U.S. 2017

  • 5. Advertising
    • Social media ad revenue in the U.S. 2019, by platform

    • Share of U.S marketers using LinkedIn for marketing 2017-021

    • Most effective ad formats on LinkedIn worldwide 2019

    • Most influential communication platforms according to global PR professionals 2019

    • Benefits of social media marketing worldwide 2020

    • Future use of social media among marketers worldwide by platform 2020

    • Social media platforms used by marketers worldwide 2020

    • Social media platforms used by marketers worldwide 2020, by target group

    • Most important social media platforms for marketers worldwide 2020

    • Most important social media platforms for global B2B and B2C marketers 2020

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