LinkedIn

The Statista dossier
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Statista dossier about LinkedIn

This dossier has been compiled to provide statistical information about professional social networking site LinkedIn with focus on demographics and utilization. LinkedIn is a social network that specializes in business connections and this paper features information on the most popular features according to members as well as the website's usage in recruiting. In December 2016, Microsoft finalized its $26 billion acquisition of LinkedIn. LinkedIn results are now part of Microsoft's Product Revenue and Service and Other Revenue segment. As of this event, Linkedin has ceased to publish public company figures.

Table of contents

  • 1. Company
    • LinkedIn: annual revenue 2017-2019

    • LinkedIn: annual operating income 2017-2018

    • Online jobs market: revenue of the leading firms worldwide 2017

    • Online jobs market: leading firms by market share worldwide 2017

  • 2. Benchmark
    • ACSI - U.S. customer satisfaction with social media 2019

    • Global social networks ranked by number of users 2019

    • Share of U.S. adults who use selected social networks 2019

    • U.S. mobile social app user engagement growth 2018

    • Leading job boards by share of applicants in the U.S. 2017

    • Leading job boards by share of interviews in the U.S. 2017

    • Leading job boards by share of hires in the U.S. 2017

    • Leading recruitment sources by share of hires in the U.S. 2017

  • 3. Demographics
    • Countries with the most LinkedIn users 2019

    • Countries with biggest LinkedIn reach 2019

    • Gender distribution of social media audiences worldwide 2019, by platform

    • LinkedIn: distribution of global audiences 2019, by gender

    • LinkedIn: distribution of global audiences 2019, by age group

    • LinkedIn: distribution of U.S. audiences 2019, by gender

    • LinkedIn usage reach in the United States 2018, by gender

    • LinkedIn usage reach in the United States 2018, by age group

    • LinkedIn usage reach in the United States 2018, by household income

    • LinkedIn usage reach in the United States 2018, by urbanity

  • 4. Recruiting
    • Best sources of candidates in the North American staffing industry 2018

    • Most used candidate outreach channels worldwide 2018

    • Most effective lead sources of U.S. staffing firms 2018

    • How talent developers find the most important skills to train worldwide 2019

  • 5. Advertising
    • Social network ad spend in the U.S. 2016-2020

    • Benefits of social media marketing worldwide 2019

    • Future use of social media among marketers worldwide by platform 2019

    • Social media platforms used by marketers worldwide 2019

    • Social media platforms used by marketers worldwide 2019, by target group

    • Most important social media platforms for marketers worldwide 2019

    • Most important social media platforms for B2B and B2C marketers 2019

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