Social media usage in the Philippines

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Statista Dossier on social media usage in the Philippines

This dossier presents facts and figures about social media usage in the Philippines. Data gathered in this study were the latest figures about social media usage, demographics, and some key trends within the social media market. Also, this dossier provides the latest statistics about the digital advertising of social media in the Philippines.

Table of contents

  • 1. Overview
    • Distribution of global social media users 2020, by region

    • Global number of Facebook users 2017-2025, by region

    • Active social media user penetration APAC 2020 by country or region

    • Number of social network users Philippines 2017-2025

    • Number of Facebook users Philippines 2017-2025

    • Social media platforms market share Philippines 2020 by type

  • 2. Key trends
    • Most popular social media platforms Philippines 2019

    • Most popular YouTube channels Philippines 2020, by number of subscribers

    • Most popular platform channel used by beauty influencers Philippines 2019

    • Major online stores based on Facebook followers Philippines Q3 2019

    • Leading online stores based on Instagram followers in the Philippines Q3 2019

  • 3. Advertising
    • Value of the digital advertising market Philippines 2019, by subcategory

    • Social media advertising audience profile 2020, by age and gender

    • Advertising audience in Instagram Philippines 2020, by gender

    • Advertising audience in Snapchat Philippines 2020, by gender

    • Advertising audience in Twitter Philippines 2020, by gender

    • Advertising audience in LinkedIn Philippines 2020, by gender

    • Advertising audience in Facebook Philippines 2020, by gender

  • 4. User behaviors
    • Facebook post engagement rates in Philippines Q4 2019 by type

    • Facebook activity frequency Philippines 2020, by type

    • Facebook adverts clicked Philippines 2020, by gender

    • Share of internet users using social media for work APAC Q3 2019 by country or region

    • Daily time spent using online media in the Philippines Q3 2019 by activity

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