Social media in the Philippines

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Statista Dossier on social media in the Philippines

Table of contents

  • 1. Overview
    • Number of active social media users APAC 2021, by country

    • Social media penetration SEA 2021 by country

    • Number of social network users Philippines 2017-2026

    • Social media platforms market share Philippines 2021, by type

    • Daily time spent spent using social media APAC 2020, by country

  • 2. Leading platforms
    • Most popular social media platforms Philippines Q3 2020

    • Social media user penetration Philippines 2017-2026

    • Leading social media apps on Google Play Philippines 2021, by number of downloads

    • Leading social media channels as news source Philippines 2021

  • 3. User demographics
    • Number of Facebook users Philippines 2017-2026

    • Instagram users in the Philippines 2017-2025

    • Twitter users in the Philippines 2017-2025

    • Youtube users in the Philippines 2017-2025

    • TikTok users in the Philippines 2017-2025

    • Whatsapp users in the Philippines 2017-2025

    • LinkedIn users in the Philippines 2017-2025

  • 4. Digital advertising
    • Value of the digital advertising market Philippines 2020, by subcategory

    • Social media advertising audience profile Philippines 2021, by age and gender

    • Facebook adverts clicked Philippines 2021, by gender

    • Advertising audience in Facebook Philippines 2021, by gender

    • Advertising audience in Instagram Philippines 2021, by gender

    • Advertising audience in Snapchat Philippines 2021, by gender

    • Advertising audience in Twitter Philippines 2021, by gender

    • Advertising audience in LinkedIn Philippines 2021, by gender

  • 5. Social commerce
    • Interest in social media commerce integration SEA 2020, by country

    • Leading social commerce product categories in the Philippines Q1-Q2 2020

    • Distribution of social commerce shoppers Philippines Q1-Q2 2020, by age and gender

    • Ratio of social commerce live-sales to comments in the Philippines Q1-Q2 2020

  • 6. User behavior
    • Daily time spent using online media in the Philippines Q3 2020, by activity

    • Share of people who followed social media influencers Philippines 2020

    • Popular mobile apps used among internet users Philippines Q3 2020, by category

    • Sources of news Philippines 2021, by channel

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