User-generated content in South Korea

Statistics report on user-generated content in South Korea

User-generated content in South Korea

This report presents a range of statistics and facts on user-generated content in South Korea. After an overview on internet and social media usage, it provdes information on the biggest social media accounts, content creators, and influencer marketing, as well as content consumption behavior and short-form content.

Table of contents

Overview

4
  • Basic Statistic Internet usage rate in South Korea 2000-2022
  • Premium Statistic Social media user penetration rate South Korea 2019-2028
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Statistic Social network penetration South Korea Q3 2022

Largest social media accounts

6
  • Basic Statistic Popular YouTube channels South Korea 2023, by views
  • Basic Statistic Most followed celebrity Instagram accounts South Korea 2023
  • Premium Statistic Popular accounts on Tik Tok South Korea in 2024, by number of followers
  • Basic Statistic Leading South Korean twitch channels 2024, by average viewers
  • Premium Statistic Leading channels on VLIVE South Korea 2022, by member number
  • Premium Statistic Most popular virtual Instagram influencers South Korea 2023, by number of followers

Content creators

5
  • Premium Statistic Gender distribution of content creators South Korea 2021
  • Premium Statistic Age distribution of content creators South Korea 2021
  • Premium Statistic Activity level of digital content creators South Korea 2021, by type
  • Premium Statistic Content format used by digital content creators South Korea 2021
  • Premium Statistic Content creator subscriber distribution South Korea 2021, by location of residence

Influencer marketing

5
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Statistic Experience with commercial content creation South Korea 2021
  • Premium Statistic Impact of social media influencers on purchasing South Korea 2023
  • Premium Statistic Influencer type that respondents purchased endorsed products South Korea 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer South Korea 2023

Content consumption

5
  • Premium Statistic Share of people who followed social media influencers South Korea 2023
  • Premium Statistic Types of social media account followed South Korea Q3 2022
  • Basic Statistic Reasons for social networking service use in South Korea 2022
  • Premium Statistic Share of internet users watching online videos weekly in South Korea Q3 2023, by type
  • Premium Statistic Share of online video users watching content creator South Korea 2020-2022

Short-form content

6
  • Premium Statistic Share of online video users watching 15-second videos South Korea 2021-2022
  • Premium Statistic Channels used for short-form content consumption South Korea 2022
  • Premium Statistic Average number of short-form videos watched per use South Korea 2023, by platform
  • Premium Statistic Online short-time content preference South Korea 2022
  • Premium Statistic Popular categories of TikTok short-form videos South Korea 2023
  • Premium Statistic Popular categories of YouTube Shorts short-form videos South Korea 2023

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