Advertising in Canada

The Statista dossier
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Statista dossier on advertising in Canada

This dossier has been compiled to provide statistical information about advertising in Canada.

Table of contents

  • 1. Canada in the global context
    • Advertising spending in the world's largest ad markets 2017

    • Ad spend growth 2016-2018, by country

    • Programmatic ad spend worldwide 2015, by country

    • Native ad spend worldwide 2015-2018, by country

  • 2. Overview of the Canadian market
    • Media advertising spending in Canada from 2015-2021

    • Media ad spend per person in Canada 2015-2020

    • Canada share of net advertising revenue 2003-2015, by medium

    • Canada growth of net advertising revenue 2008-2015, by medium

    • Leading media holdings in Canada 2014, by billings

    • Government of Canada advertising spending 2008-2017

    • Digital ad revenue of selected media companies in Canada in 2015

  • 3. Traditional media
    • Canada TV advertising revenue 2003-2017

    • Canada net advertising volume of television 2003-2015, by service

    • Canada: radio advertising revenue 2003-2016

    • Canada net advertising volume of radio 2003-2015, by revenue source

    • Canada: newspaper advertising revenue 2003-2016

    • Canada net advertising volume of daily newspapers 2003-2015, by revenue source

    • Canada magazine advertising net volume 2003-2015

    • OOH advertising spending in Canada 2009-2015

    • Number of outdoor ad displays in selected Canadian cities 2016, by format

    • Filmed entertainment advertising spending in Canada 2010-2019

  • 4. Digital media
    • Canada: digital advertising expenditure 2015-2021

    • Share of digital in ad spend in Canada 2012-2020

    • Canada internet ad revenue 2008-2016, by type

    • Canada internet ad revenue 2013-2016, by category

    • Mobile advertising spending in Canada 2015-2020, by format

    • Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device

    • Programmatic digital display ad spend in Canada 2014-2018

    • Video games ad spend in Canada 2010-2019

    • Leading industry categories in Canada in 2014, by number of display ad impressions

    • Canada leading digital display advertisers 2014, by ad impressions

  • 5. Advertising consumption
    • Canada: consumer opinion on advertising 2014-2018

    • Canada: perception of ad trustworthiness 2015, by medium

    • Share of consumers who recall ads from trusted brands Canada 2017

    • Canada TV ads consumption change 2016

    • TV and internet advertising complaints in Canada 2009-2016, by source

    • Canada online video ads and TV commercials perception 2013-2015

    • Share of Canadians reading direct mail formats Q1 2016

    • Canada frequency of reading flyers 2016, by retailer type

    • Canada perception of targeted ads and online privacy 2014 and 2016

    • Monthly adblocking rates in Canada 2016-2017

    • Leading reasons for ad blocking usage in Canada 2015

    • Share of Canadian internet users who viewed OOH ads 2016, by format and gender

    • Share of Canadian internet users who viewed OOH ads 2016, by format and age

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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