Advertising in Canada

The Statista dossier
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Statista dossier on advertising in Canada

Table of contents

  • 1. Global and North American context
    • Advertising spending in the world's largest ad markets 2020

    • Advertising spending in the world's largest ad markets 2023

    • Advertising spending in North America 2000-2023

    • Growth of advertising spending in North America 2000-2023, by medium

  • 2. Canadian market
    • Advertising revenue in Canada 2012-2023

    • Advertising revenue in Canada 2012-2023, by medium

    • Advertising spending change in Canada 2017-2023, by medium

    • Media ad spend vs. time spent in Canada 2019

    • Increased marketing spending on selected according to marketers in Canada 2016-2018

    • Decreased marketing spending on selected according to marketers in Canada 2016-2018

  • 3. Industry financials
    • Advertising and related services operating revenue in Canada 2012-2019

    • Advertising and related services operating expenses in Canada 2012-2019

    • Advertising industry operating revenue share in Canada 2013-2019, by province

    • Share of advertising and related services sales in Canada 2013-2019, by client type

  • 4. Traditional media
    • Canada TV advertising revenue 2003-2020

    • Canada: radio advertising revenue 2003-2020

    • Canada: newspaper advertising revenue 2015-2019

    • Magazine advertising revenue in Canada 2012-2023

  • 5. Digital media
    • Canada internet ad revenue 2019, by type

    • Canada internet ad revenue 2019, by category

    • Canada: search advertising revenue 2015-2019

    • Canada: display advertising revenue 2015-2019

    • Canada: mobile internet advertising revenue 2006-2019

    • Canada: internet video advertising revenue 2015-2019

    • Digital Market Outlook: social media ad spend in Canada 2017-2025, by device

  • 6. Government advertising
    • Government of Canada advertising spending 2008-2020

    • Government of Canada: advertising spending 2020, by medium

    • Government of Canada leading advertisers 2020, by ad spend

  • 7. Advertising consumption
    • Share of consumers who recall ads from trusted brands Canada 2019

    • Types of advertising receiving most attention in Canada 2018

    • Most read ads in print and online media in Canada 2018, by industry

    • Share of consumers who made big purchases influenced by advertising in Canada 2018

    • Consumer view on controversial vs. traditional ads appeal in Canada 2018

    • Canadians blocking digital ads 2018, by device

    • Canada: number of complaints received about advertising 2018, by medium

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