Advertising in Russia

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Statista Dossier on advertising in Russia

Table of contents

  • 1. Overview
    • Advertising spending in the world's largest ad markets 2023

    • Advertising spending in Central and Eastern Europe 2000-2023

    • Advertising expenditure in Russia 2012-2024

    • Advertising expenditure in Russia 2012-2024, by medium

    • Advertising spending distribution in Russia 2000-2020, by channel

    • Advertising market growth in Russia 2021, by channel

    • Advertising market share in Russia 2020, by industry

    • Leading advertisers in Russia 2020, by budget

    • Advertising agency ranking in Russia 2020, by media buying

  • 2. Television advertising
    • TV advertising market value in Russia 2019-2024

    • TV advertising budget in Russia 2019, by product category

    • TV advertiser share in Russia 2019-2020, by origin

    • Federal TV advertising growth in Russia 2021, by industry

    • Regional TV advertising growth in Russia 2021, by industry

    • Ranking of TV advertisers in Russia 2020, by spending

  • 3. Radio advertising
    • Reach of audio advertisement in Russia 2017-2025

    • Radio advertising expenditure in Russia 2013-2020

    • Radio advertising share in Russia 2020, by product category

    • Radio ad cost-per-mille in quarter-hour in Russia 2019, by station

    • Most popular radio ad formats in Russia 2019-2020

    • Leading advertisers on federal radio in Russia 2019, by spending

  • 4. Out-of-home advertising
    • OOH advertising expenditure in Russia 2020, by segment

    • DOOH share in OOH ad revenue in Russia 2018-2020

    • Outdoor advertising market growth in Russia 2017-2020

    • Outdoor advertising market growth in Russia 2020, by type

    • Cinema advertising expenditure in Russia 2014-2020

    • Outdoor advertising share in Russia 2020, by product category

    • Leading outdoor advertisers in Russia 2020, by spending

    • Highest-earning OOH advertising operators in Russia 2020

  • 5. Press advertising
    • Reach of print advertisement in Russia 2017-2025

    • Press advertising expenditure in Russia 2016-2020, by segment

    • Magazine advertising expenditure in Russia 2017-2020

    • Newspaper advertising expenditure in Russia 2017-2020

    • Press advertising expenditure growth in Russia H1 2020, by medium

    • Central press advertising expenditure in Russia H1 2020, by medium

    • Press advertising share in Russia 2020, by product category

  • 6. Online advertising
    • Online advertising and marketing revenue in Russia 2020, by segment

    • Digital advertising market growth in Russia 2020, by type

    • Display ad spend in Russia 2017-2021

    • Programmatic ad spend in Russia 2017-2021

    • In-game advertising market size in Russia 2019-2024

    • Leading online advertisers in Russia 2020, by budget

  • 7. Advertising strategies
    • Number of ad channels used by Russian companies in 2020, by sector

    • Offline advertising use in Russia in 2020, by channel and sector

    • Radio ad budget share in companies in Russia 2021

    • Use of interactive advertising tools by companies in Russia 2020

    • Ad technologies experimented with in Russia 2020

    • Forecast ad budget change in Russia 2020, by type

  • 8. Consumer behavior
    • Locations of coming across advertisements in Russia 2020

    • Advertising loyalty index in Russia 2016-2020, by type

    • Opinion on the role of advertising during COVID-19 in Russia 2020

    • Image perception of women in ads by females in Russia 2021, by type

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