Advertising in Japan

The Statista dossier
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Statista Dossier about the advertising market in Japan

Table of contents

    • Advertising expenses in Japan 2012-2021

    • Advertising expenses in Japan 2021, by medium

    • Share of advertising expenses in Japan 2021, by medium

    • Advertising expenses as GDP share Japan 2012-2021

    • Most famous company mascots Japan 2021

    • Newspaper advertising expenses in Japan 2012-2021

    • Newspaper advertising expenses Japan 2021, by industry

    • Advertising to editorial ratio of newspapers in Japan 2012-2021

    • Magazine advertising expenses in Japan 2012-2021

    • Magazine advertising expenses Japan 2021, by industry

    • TV advertising expenses in Japan 2012-2021

    • Terrestrial TV advertising expenses Japan 2021, by industry

    • Radio advertising expenses in Japan 2012-2021

    • Radio advertising expenses Japan 2021, by industry

    • Online advertising expenses in Japan 2012-2021

    • Online advertising expenses in Japan 2021, by type

    • Performance-based online advertising expenses in Japan 2012-2021

    • Online video ad expenditure Japan 2019-2024, by device

    • Affiliate marketing spending in Japan FY 2017-2025

    • Major ad agencies Japan 2021, based on sales revenue

    • Dentsu Group's turnover FY 2014-2021

    • Hakuhodo's billings FY 2011-2020

    • CyberAgent's net sales FY 2014-2021

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