Advertising in Japan

The Statista dossier
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Statista Dossier about the advertising market in Japan

Table of contents

  • 1. Overview
    • Advertising expenses in Japan 2011-2020

    • Advertising expenses in Japan 2020, by medium

    • Share of advertising expenses in Japan 2020, by medium

    • Advertising expenses as GDP share Japan 2011-2020

    • Most famous company mascots Japan 2020

  • 2. Print media
    • Newspaper advertising expenses in Japan 2011-2020

    • Newspaper advertising expenses Japan 2020, by industry

    • Advertising to editorial ratio of newspapers in Japan 2011-2020

    • Magazine advertising expenses in Japan 2011-2020

    • Magazine advertising expenses Japan 2020, by industry

  • 3. Broadcast
    • TV advertising expenses in Japan 2012-2020

    • Terrestrial TV advertising expenses Japan 2020, by industry

    • Radio advertising expenses in Japan 2011-2020

    • Radio advertising expenses Japan 2020, by industry

  • 4. Internet
    • Internet advertising expenses in Japan 2011-2020

    • Online advertising expenses in Japan 2020, by type

    • Performance-based online advertising expenses in Japan 2011-2020

    • Digital video ad expenditure Japan 2019-2024, by device

    • Affiliate marketing spending in Japan FY 2017-2024

  • 5. Major advertising agencies
    • Major ad agencies Japan 2019, based on sales revenue

    • Dentsu Group's global turnover FY 2014-2020

    • Hakuhodo's gross sales FY 2010-2019

    • CyberAgent's net sales FY 2014-2020

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