Advertising in Japan

The Statista dossier
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Statista dossier about the advertising market in Japan

This dossier provides statistics on the advertising market in Japan. After a brief overview of the global ad market, the dossier provides important figures on advertising in the media groups print, broadcast, as well as digital and online media. The last chapter presents financial data of the major ad agencies in Japan.

Table of contents

  • 1. Overview
    • Global ad spend distribution 2018, by medium

    • Global in-app ad spend share in H1 2018, by app category and vertical

    • Advertising spending in the world's largest ad markets 2018

    • WARC Creative: most creative advertising markets 2018

    • Ad spend as GDP share Japan 2014-2018

  • 2. Print media
    • Magazine advertising spending in Japan 2009-2018

    • Newspaper advertising spending in Japan 2009-2018

    • Japanese advertising expenditure share newspaper 2017, by industry

    • Advertising to editorial ratio of newspapers in Japan 2008-2017

    • Japanese advertising expenditure magazines 2017, by industry

  • 3. Broadcast
    • TV ad expenses in Japan 2012-2017

    • Japanese advertising expenditure terrestrial TV 2017, by industry

    • Radio advertising spending in Japan 2009-2018

    • Japanese advertising expenditure share radio 2017, by industry

  • 4. Digital and online media
    • Japan: digital ad spend 2012-2018

    • Digital ad spending per internet user in Japan 2010-2016

    • Share of mobile in digital ad spend in Japan 2012-2018

    • Internet ad expenses in Japan 2008-2017

    • Internet ad production expenses in Japan 2008-2017

    • Digital video ad spend Japan 2017-2024, by device

  • 5. Major advertising agencies
    • Major ad agencies Japan FY 2018, by sales revenue

    • Dentsu's global net sales 2014-2018

    • Hakuhodo's gross sales FY 2008-2017

    • CyberAgent's net sales FY 2014-2018

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