Food advertising in the United States

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Statista dossier on food advertising in the U.S.

This dossier has been compiled to provide statistical information food, beverage and restaurant advertising in the United States.

Table of contents

  • 1. Industry advertising spending
    • U.S. grocery stores ad spend 2010-2019

    • U.S. groceries and related products wholesale ad spend 2010-2019

    • U.S. canned fruits, vegetables, preserves, jams, and jellies ad spend 2010-2019

    • U.S. canned, frozen, and preserved food specialties ad spend 2010-2019

    • U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry

    • Face value of food & non-food FSI coupons in the U.S. 2013-2017

    • JCDecaux revenue 2017, by sector

    • Omnicom Group's revenue 2014-2017, by industry sector

    • Publicis Groupe's revenue 2017, by sector

    • MDC Partners revenue distribution Q4 2017, by client industry

  • 2. TV food advertsing
    • Largest national TV ad categories in the U.S. 2017

    • Most advertised foods related brands on TV in the U.S. in Q1 2018, by ad count

    • Most advertised fast food & QSR brands on TV in the U.S. in Q1 2018, by ad count

    • Short-form DRTV ad spend the U.S. Q4 2017, by category

    • Long-form DRTV ad spend in the U.S. 2017, by category

    • Children's food and beverage advertising consumption in U.S. 2016

    • Food and beverage ad consumption among adults in U.S. 2016

  • 3. Leading brands
    • Ranking of the most valuable food brands worldwide 2018

    • Most valuable fast food brands worldwide in 2018

    • McDonald's: brand value 2006-2018

    • Brand value of the most valuable soft drink brands worldwide 2018

    • Coca-Cola: brand value 2006-2018

    • Leading spirits brands worldwide 2017, based on brand value

    • Most valued beer brands worldwide 2018

  • 4. Leading advertisers
    • Nestle: ad spend in the U.S. 2013-2017

    • Danone: ad spend in the U.S. 2011-2017

    • Kellogg: ad spend in the U.S. 2009-2017

    • Advertising expenditure of The Kraft Heinz Company 2014-2017

    • Marketing spending of Unilever 2014-2017

    • Ad and media spend of General Mills worldwide 2014-2018

    • Hershey Company's advertising spending 2008-2017

    • Hershey's advertising spending in the U.S. 2012-2017

    • Ad spend of selected beverage brands in the U.S. 2017

    • Ad spend of selected restaurants in the U.S. 2017

    • McDonald's: ad spend 2014-2017

    • McDonald's: ad spend in the U.S. 2009-2017

  • 5. Effectiveness and consumer perception
    • Consumers influenced to purchase selected product categories by online ads U.S. 2017

    • Influence of WOM on purchase decisions in the U.S. in 2017, by category

    • Influence of in-store promotions on purchase decisions in the U.S. 2017, by category

    • Influence of coupons on purchase decisions in the U.S. 2017, by category

    • Influence of online advertising on purchase decisions in the U.S. 2017, by category

    • Influence of direct mail on purchase decisions in the U.S. 2017, by category

    • U.S. consumer willingness to buy from companies using online personalization 2017

    • U.S. consumer willingness to buy from companies using offline personalization 2017

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