Food advertising in the United States

The Statista dossier
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Statista dossier on food advertising in the U.S.

This dossier has been compiled to provide statistical information food, beverage and restaurant advertising in the United States.

Table of contents

  • 1. Overview of the advertising market
    • Largest global advertisers 2015

    • Most advertised brands in the U.S. 2015

    • Top advertising categories in the U.S. in 2015

    • Leading outdoor advertising categories in the U.S. Q2 2017

  • 2. Leading brands
    • Ranking of the most valuable food brands worldwide 2015

    • Most valuable fast food brands worldwide in 2017

    • McDonald's: brand value 2006-2017

    • Brand value of the most valuable soft drink brands worldwide 2017

    • Coca-Cola: brand value 2006-2017

    • Leading spirits brands worldwide 2017, based on brand value

    • Most valued beer brands worldwide 2016

  • 3. Industry advertising spending
    • U.S. grocery stores ad spend 2010-2017

    • U.S. groceries and related products wholesale ad spend 2010-2017

    • U.S. canned fruits, vegetables, preserves, jams, and jellies ad spend 2010-2017

    • U.S. canned, frozen, and preserved food specialties ad spend 2010-2017

    • Fruit brands ad spend in the U.S. 2014

  • 4. Consumers and advertising
    • Food and beverage ad consumption among adults in U.S. 2015

    • Children's food and beverage advertising consumption in U.S. 2015

    • Soft drinks: celebrity endorsement deals in the U.S. 2016

    • Advertising to children: food and beverage TV ad compliance worldwide 2015

    • Ad channels that most influence parents' in-store CPG decisions in the U.S. 2014

    • Most trustworthy ads in the U.S. 2014, by product type

    • Least trustworthy ads in the U.S. 2014, by product type

  • 5. Leading advertisers
    • Kraft Foods Group's advertising expenditure 2011-2014

    • Ad and media spend of General Mills worldwide 2011-2017

    • Hershey Company's advertising spending 2008-2016

    • Hershey's advertising spending in the U.S. 2012-2016

    • Ad spend of selected beverage brands in the U.S. 2016

    • Ad spend of selected restaurants in the U.S. 2016

    • McDonald's: ad spend 2014-2016

    • McDonald's: ad spend in the U.S. 2009-2016

    • Nestle: ad spend in the U.S. 2013-2016

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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