Omnichannel shopping behavior in the United Kingdom (UK)

This study provides an overview of omnichannel shopping behavior in the United Kingdom in 2015/2016. KPMG conducted a survey with consumers and retailers over the UK Black Friday and Christmas trading period 2015, regarding purchases made online and in-store during this time. The report includes data on purchases made on Black Friday, delivery methods for online orders and consumer's in-store and online shopping journeys.
  • Language: English
  • Released: February 2016
Study included in Corporate Account only.
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