Digital Advertising Report 2020 - Banner Advertising

Statista Digital Market Outlook - Segment Report

Digital Advertising Report 2020 - Banner Advertising The Banner Advertising market is the third biggest market within Digital Advertising. The worldwide revenue of US$52.0 billion in 2019 is expected to grow to US$71.5 billion in 2024.

What's included?
  • All relevant data, including market size & forecasts for the next five years
  • Regional development with focus on: United States, China, and Europe
  • Trends and market analysis
  • COVID-19 Impact
  • Deep dives

The report covers the Digital Advertising segment Banner Advertising. Banner Advertising is one of the most common forms of Digital Advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.

Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos.

Videos which are displayed instead of a static banner outside of a certain video player are considered rich media.

Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Language: English
  • Released: July 2020
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