Digital Advertising Report 2021 - Banner Advertising

Statista Digital Market Outlook - Segment Report


The report covers the Digital Advertising segment Banner Advertising. Banner Advertising is one of the most common forms of Digital Advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.

Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos.

Videos which are displayed instead of a static banner outside of a certain video player are considered rich media.

Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Language: English
  • Released: December 2021
More than 7,500

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