Offline vs. Online Retail: Development - Comparison - Consumer View
Whitepaper 2017, e-Commerce & Retail
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce:
Traditional retail is far from dead: However, e-Commerce is on the rise
Where Amazon swallows most offline sales: Surprisingly, the US is not in pole position
The more generic a product is, the greater its potential for e-Commerce
More important than price: e-Commerce is especially popular due to its 24/7 availability
Main offline advantage: not being able to see and try products deters online shoppers