Offline vs. Online Retail: Development - Comparison - Consumer View

Whitepaper 2017, e-Commerce & Retail

This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce:

Traditional retail is far from dead: However, e-Commerce is on the rise

Where Amazon swallows most offline sales: Surprisingly, the US is not in pole position

The more generic a product is, the greater its potential for e-Commerce

More important than price: e-Commerce is especially popular due to its 24/7 availability

Main offline advantage: not being able to see and try products deters online shoppers

For further data on the topic, please click here.