Social media usage in Italy

Social media usage in Italy
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Statista Dossier on the social media and social network usage in Italy

This dossier illustrates statistics and facts on social media usage in Italy. The dossier features user figures of the most popular social networks in Italy, selected user metrics, as well as information on user behavior. The dossier contains also a dedicated chapter on social video platforms and a spotlight chapter on social media marketing.

Table of contents

    • Italy: digital population January 2023

    • Time spent monthly on leading website categories in Italy 2022

    • Italy: share of time spent with selected media and online activities 2021

    • Social media users in Italy 2019-2028

    • Italy social media user penetration 2018-2027

    • Users of leading social networks in Italy 2021

    • Leading social networks in Italy 2022, by reach

    • Most used social media in Italy 2021

    • Market share of leading social media websites in Italy 2022

    • Most used mobile messaging and chat platforms in Italy 2021

    • Leading iPhone social networking apps in Italy 2022, by downloads

    • Leading Android social media apps in Italy 2022, by downloads

    • Time spent on leading mobile apps in Italy 2021

    • Most common social media activities in Italy 2022

    • Time spent on leading online platforms in Italy 2021

    • Leading social media usage reasons in Italy 2022

    • Italy: types of social media accounts followed 2022

    • Leading social media, apps, and online platforms in Italy 2021, by age group

    • Italy: share of time spent with selected media and online activities 2021, by age

    • Italy: users engaging more with social media due to COVID-19 impact 2021, by gender

    • Facebook products: distribution of Italian audiences 2021, by age and gender

    • Italy Facebook users 2022, by age group

    • Italy Facebook users 2022, by gender

    • Italy Instagram users 2022, by age group

    • Italy Instagram users 2022, by gender

    • Whatsapp users in Italy 2017-2025

    • Italy leading video content type Q3 2022, by usage reach

    • Leading social media platforms for online users in Italy 2022

    • Reach of leading video and audio platforms in Italy 2022

    • YouTube monthly web visit share in Italy 2018-2022

    • Leading YouTube search queries in Italy 2022

    • Monthly active users (MAU) of the Tik Tok app in Italy 2020-2022

    • Leading Italian TikTok creators 2022, by number of followers

    • Most-followed Italian-language TikTok creators worldwide 2022

    • Leading Twitch streamers in Italian 2023, by followers

    • Leading Twitch streamers in Italian 2023, by viewership hours

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Digital Market Outlook: social media ad revenue in Italy 2017-2025, by device

    • Influencer marketing spending in Italy 2020-2022

    • Development of Instagram influencer marketing interactions per post in Italy 2022

    • Development of Instagram influencer marketing interactions in Italy 2022

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