Social media usage in Italy

The Statista dossier
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Statista dossier on the social media usage in Italy

This dossier illustrates statistics and facts on the social media usage in Italy. The topics covered are the social media used, how do Italians feel comfortable with online personal data, the type of device and the frequency of use.

Table of contents

  • 1. Overview
    • Frequency in Internet use in Italy 2018

    • Italy: share of the population using the internet 2014, by frequency of use

    • Share of individuals using social networks and apps in Italy 2015

    • Online activities among teenagers in Italy 2015, by frequency

    • Leading active social media platforms in Italy 2018

    • Most used social networks in Italy 2015

    • Italy: devices used to access to social media 2015

  • 2. Social media platforms
    • Leading active social media platforms in Italy 2018

    • Number of Instagram users in Italy 2016, by age

    • Number of Instagram users in Italy 2016, by region

    • Share of Instagram users in Italy 2016, by gender

    • Distribution of Snapchat users in Italy 2016, by age group

    • Behavior of Snapchat users in Italy 2016, by age group

    • Snapchat users in Italy 2016, by age group and frequency

    • Share of Facebook users in Italy 2016, by age

    • Share of Facebook users in Italy 2016, by gender

    • Female Facebook users ranked by age in Italy 2017

    • Facebook and Instagram male users in Italy 2019, by age

  • 3. Public authorities using social media
    • Italy: governmental entities using Facebook 2014-2015

    • Italy: governmental entities using Twitter 2014-2015

    • Italy: governmental entities using YouTube 2014-2015

  • 4. Forecasts
    • Forecast of the Facebook user penetration rate in Italy 2014-2021

    • Forecast of the social media user penetration rate in Italy 2018-2024

    • Forecast of Facebook user numbers in Italy 2015-2021

    • Forecast of social media user numbers in Italy 2018-2024

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