Social media usage in Italy

The Statista dossier
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Statista dossier on the social media and social network usage in Italy

Table of contents

  • 1. Overview
    • Time spending on web and social networks in Italy 2020

    • Users of leading social networks in Italy 2021

    • Market share of leading social media websites in Italy 2021

    • Social media ranked in Italy 2019, by users

  • 2. Social networks
    • Facebook monthly web visit share in Italy 2017-2021

    • Instagram monthly web visit share in Italy 2017-2021

    • LinkedIn social network web visit share in Italy 2017-2020

    • Tumblr social network web visit share in Italy 2019-2021

    • YouTube monthly web visit share in Italy 2017-2021

    • Pinterest monthly web visit share in Italy 2017-2021

    • Twitter monthly web visit share in Italy 2017-2021

  • 3. Forecasts
    • Italy: Facebook usage penetration 2017-2026

    • Italy social media user penetration 2017-2026

    • Italy: number of Facebook users 2017-2026

    • Italy: number of social media users 2017-2025

  • 4. Mobile audience
    • Total number of downloads of the Facebook app in Italy 2019, by app store

    • Monthly Twitter downloads in Italy 2021, by store

    • Monthly TikTok downloads in Italy 2020, by app store

    • Monthly active users (MAU) of the Tik Tok app in Italy 2020

    • Leading iPhone social networking apps in Italy 2021, by downloads

    • Leading iPhone social networking apps in Italy 2021, by revenue

    • Leading Android communication apps in Italy 2021, by downloads

  • 5. User behavior
    • Social media usage by platform type in Italy 2021

    • Social media activities in Italy 2021

    • Social network usage by frequency in Italy 2021

    • Social media engagement of TV content in Italy 2019, by type

    • Media consumption among young people during the coronavirus (COVID-19) in Italy 2020

    • Actions and views of coronavirus (COVID-19) content on social networks in Italy 2020

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