Online reviews

Statistics report about online reviews

Online reviews

This report contains information on the usage and influence of online product and service reviews, highlighting the role of user-generated online reviews in the current e-commerce climate.

Table of contents


  • Premium Forecast Sources of inspiration for new products in the U.S. 2023
  • Premium Forecast Sources of information about products in the U.S. 2023
  • Premium Forecast Attitudes towards online shopping in the U.S. 2023
  • Premium Forecast Important design characteristics for online shops for U.S. consumers 2018
  • Basic Statistic Most important factors of online shopping according to U.S. shoppers 2018
  • Basic Statistic Factors that would encourage U.S. consumers to purchase more online 2018
  • Basic Statistic U.S. device preference for reading online reviews 2019
  • Premium Statistic Most popular mobile in-store shopping activities worldwide 2019

Product reviews

  • Basic Statistic Number of online product reviews expected by U.S. digital shoppers 2019, by age
  • Basic Statistic Information that U.S. internet users find most helpful in product reviews in 2018
  • Basic Statistic Key factors for U.S. users to shop via Amazon 2020
  • Premium Statistic U.S. Amazon shopper product review trust 2020
  • Premium Statistic Amazon fake product review categories 2018
  • Basic Statistic Trust in online customer reviews 2014-2018
  • Premium Statistic Frequency of U.S. viewers watching vlogs on social media 2018, by type
  • Premium Statistic Leading categories of products in unbox influencer videos on YouTube 2018

Business reviews

  • Premium Statistic Common ways online shoppers worldwide research unfamiliar digital retailers 2019
  • Premium Statistic Share of internet users who checked restaurant information in the U.S. 2018, by age
  • Premium Statistic U.S. internet users who checked restaurant information on a smartphone 2018, by age
  • Premium Statistic Things U.S. consumers consider positive factors of an attraction 2018

Review platforms

  • Basic Statistic Yelp quarterly net revenue 2010-2023
  • Basic Statistic Yelp: number of unique mobile visitors 2016-2021
  • Basic Statistic Yelp: unique visitors via desktop 2013-2020
  • Basic Statistic Yelp: quarterly net revenue 2014-2023, by segment
  • Basic Statistic Yelp: quarterly net revenue share 2010-2020, by vertical
  • Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
  • Premium Statistic Number of listings on Tripadvisor worldwide 2014-2019, by type
  • Premium Statistic Number of user-generated reviews on Goodreads 2012-2019
  • Premium Statistic Goodreads: number of registered members 2011-2019
  • Basic Statistic Participants in the annual Goodreads reading challenge 2011-2020
  • Premium Statistic Number of check-ins on Foursquare 2011-2017

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