Online reviews

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Statista dossier about online reviews

This dossiers contains information on the usage and influence of online product and service reviews, highlighting the role of user-generated online reviews in the current e-commerce climate.

Table of contents

  • 1. Overview
    • Sources of inspiration for new products in the U.S. 2020

    • Sources of information about products in the U.S. 2020

    • Attitudes towards online shopping in the U.S. 2020

    • Important design characteristics for online shops for U.S. consumers 2018

    • Most important factors of online shopping according to U.S. shoppers 2018

    • Factors that would encourage U.S. consumers to purchase more online 2018

    • U.S. device preference for reading online reviews 2019

    • Most popular mobile in-store shopping activities worldwide 2019

  • 2. Product reviews
    • Number of online product reviews expected by U.S. digital shoppers 2019, by age

    • Information that U.S. internet users find most helpful in product reviews in 2018

    • Key factors for U.S. users to shop via Amazon 2020

    • U.S. Amazon shopper product review trust 2020

    • Amazon fake product review categories 2018

    • Trust in online customer reviews 2014-2018

    • Frequency of U.S. viewers watching vlogs on social media 2018, by type

    • Leading categories of products in unbox influencer videos on YouTube 2018

  • 3. Business reviews
    • Common ways online shoppers worldwide research unfamiliar digital retailers 2019

    • Share of internet users who checked restaurant information in the U.S. 2018, by age

    • U.S. internet users who checked restaurant information on a smartphone 2018, by age

    • Things U.S. consumers consider positive factors of an attraction 2018

  • 4. Review platforms
    • Yelp: quarterly net revenue 2010-2020

    • Yelp: number of unique mobile visitors 2016-2020

    • Yelp: unique visitors via desktop 2013-2020

    • Yelp: quarterly net revenue 2014-2020, by segment

    • Yelp: quarterly net revenue share 2010-2020, by vertical

    • TripAdvisor's global revenue 2008-2019

    • Number of user reviews and opinions on TripAdvisor worldwide 2014-2019

    • Number of listings on TripAdvisor worldwide 2014-2019, by type

    • Number of user-generated reviews on Goodreads 2012-2019

    • Goodreads: number of registered members 2011-2019

    • Participants in the annual Goodreads reading challenge 2011-2020

    • Number of check-ins on Foursquare 2011-2017

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