Online reviews

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Statista dossier about online reviews

This dossiers contains information on the usage and influence of online product and service reviews, highlighting the role of user-generated online reviews in the current e-commerce climate.

Table of contents

  • 1. Overview
    • Global internet users posting reviews online 2017, by age

    • Global internet users using reviews for brand research 2017, by age

    • Leading purchase influences of U.S. online shoppers 2017

    • U.S. device preference for reading online reviews 2018

    • U.S. online purchase influences by category 2017

    • Digital resource shopping influence in the U.S. 2017

    • U.S. online review importance during selected circumstances 2017

    • Leading types of online review sources in the U.S. 2017

    • Information that U.S. internet users find most helpful in product reviews in 2018

    • Reasons for U.S. internet users to leave online reviews 2017

    • Frequency of U.S. users posting comments on digital media 2017

  • 2. Product reviews
    • U.S. online shoppers who have posted online reviews 2017, by age group

    • U.S. online shoppers who have posted online reviews 2017, by gender

    • U.S. internet users factors influencing on where to shop online in 2017

    • UGC content impact on online shoppers in the U.S. 2017

    • Key factors for U.S. users to shop via Amazon 2017, by age group

    • U.S. smartphone holiday shopping usage 2018

    • Leading shopping-related activities via mobile phone in the U.S. 2017

    • Leading types of UGC created by U.S. online shoppers 2017

    • U.S. online review usage frequency prior to new product purchase 2017

    • U.S. online review importance prior to new product purchase 2017

    • U.S. online review importance prior to new product purchase 2017, by age group

    • U.S. online review usage prior to new product purchase 2017, by product

    • Most trusted product recommendations among U.S. online shoppers 2017

  • 3. Business reviews
    • Usage of online review to determine quality of local business 2017

    • Most important aspects of online business reviews according to U.S. users 2017

    • Trust in businesses based on amount of online reviews read 2014-2017

    • Trust in online customer reviews 2014-2017

    • U.S. online review usage frequency prior to new service provider selection 2017

    • U.S. online review importance prior to new service provider selection 2017

    • U.S. online review usage prior to new service provider selection 2017, by service

    • Most trusted online shop recommendations among U.S. online shoppers 2017

  • 4. Review platforms
    • U.S. online review site usage for local business research 2017

    • Yelp: quarterly net revenue 2010-2019

    • Yelp: number of unique mobile visitors 2016-2019

    • Yelp: unique visitors via desktop 2013-2019

    • Yelp: quarterly net revenue 2014-2019, by segment

    • Yelp: quarterly net revenue share 2010-2019, by vertical

    • Number of user-generated reviews on Goodreads 2012-2019

    • Goodreads: number of registered members 2011-2019

    • Participants in the annual Goodreads reading challenge 2011-2019

    • Number of check-ins on Foursquare 2011-2017

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