Online fashion in Belgium

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Statista Dossier on fashion e-commerce in Belgium

Online shopping in Belgium is characterized by a large focus abroad, as purchases are mostly done from foreign retailers, not domestic retailers. This means there is little information on the exact size of certain product segments, as domestic sources struggle to map this out. This Dossier aims to provide an overview of online shopping for clothes and fashion in Belgium. Which online, for example, are the biggest in Belgium in this segment? What are the leading consumer drivers for Belgian consumer to buy a product online? And how do they compare to other countries?

Table of contents

  • 1. Fashion market
    • Final consumption expenditure of households on clothing in Belgium 2008-2019

    • Final consumption expenditure of households on footwear in Belgium 2008-2019

    • Fashion revenue change in Belgium due to the coronavirus 2019-2020

  • 2. Online shopping
    • E-commerce penetration in Belgium 2015-2019

    • Online buyer penetration in Belgium 2011-2020, by language

    • Online buyer penetration in Belgium 2011-2020

    • Leading product and service categories of online retail in Belgium 2020

    • Online cross-border purchases in Belgium 2020, by country

  • 3. Purchase channels
    • E-commerce purchase rate of fashion or sports goods in Europe 2006-2019, by country

    • Share of the population ordering clothes or sportswear online in Belgium 2007-2017

    • Distribution of clothing and fashion sales in Belgium 2016, by purchase channel

    • Frequency online purchases of fashion products or services in Belgium in 2018

  • 4. Biggest retailers
    • Leading fashion companies from Belgium 2017, by revenue

    • Ranking of online fashion retailers based on revenue in Belgium 2016

    • Fashion: top 5 online stores in Belgium in 2018, by net sales

  • 5. Consumer drivers
    • E-commerce website drivers in Belgium 2019

    • Leading reasons behind online shopping in Belgium 2019

    • NPS score of websites in fashion in Belgium 2011-2019

    • Online purchase time in Belgium 2019

  • 6. Apps
    • Leading lifestyle apps in Google Play in Belgium 2020, by downloads

    • Leading iPhone shopping apps in Belgium 2021, by downloads

    • Leading iPhone apps in Belgium 2021, by downloads

    • Leading Android apps in Belgium 2021, by downloads

    • Monthly Wish app downloads in Belgium 2014-2020

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