eCommerce: taobao.com customers, Brand Report 2019
Statista Global Consumer Survey
In China over the past 12 months, taobao.com has been the most used online store and 60% of customers mostly use their smartphone when shopping online.Did you know that 72% of taobao.com customers in China also use tmall.com?
Find out more with the ''eCommerce: taobao.com customers, Brand Report 2019''.
Topics include
- Competitive landscape
- Customer profile
- Customer journey
DescriptionContentTables
This Brand Report on taobao.com is based on data from the Statista Global Consumer Survey and ecommerceDB.com. It provides in-depth insight into the competitive landscape, customer profile and customer journey for taobao.com.
Introduction
- Market overview
- Key findings
Competitive Landscape
- Competitor ranking (1/2)
- Competitor ranking (2/2)
Customer Profile
- Demographics
- Income
- Income and age
- Household classification
- Type of community
- Online shopping attitudes
Customer Journey
- Drivers toward online shopping
- Device usage
- Online shopping
- Online vs. offline shopping
- Online behavior
- Social media usage
- Advertising touchpoints
Competitive Landscape
- Online stores used to purchase items from in China
- Other online stores used by taobao.com customers
Customer Profile
- Gender
- Age
- Household size
- Community type
- Share of customers in the low, middle, and high thirds of monthly household gross income
- Share of customers with high-income households (top third), average age, and share of customers
- Type of household customers live in
- Type of community customers live in
- Agreement with statements on online shopping
Customer Journey
- Reasons to buy items online
- Devices used for online shopping in the past 12 months
- Bought in past 12 months (online purchase categories)
- Returned in past 12 months (online purchase categories)
- Mostly researched online (online purchase categories)
- Mostly bought online (online purchase categories)
- Agreement with statements on multi-channel services
- Activities customers have performed on social media in the past 4 weeks
- Top 10 places where customers have seen adverts in the past 4 weeks
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