Consumer Insights report
Yoox.com's consumers are from both rural and urban communities in Italy, and the e-commerce platform attracts customers from all age groups. Travel, music, and food are some of the common interests among the brand’s users, who mostly use their smartphones to access the internet.
Check out this Brand Report to access valuable insights about yoox.com in the Italian e-commerce market.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.
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This report offers the reader a comprehensive overview of yoox.com shoppers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark yoox.com shoppers in Italy (''brand users'') against Italian online shoppers in general (''category users''), and the overall Italian onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.
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