E-commerce and social media in 2011

This report charts how retailers and other brands are using social media to engage consumers, creating more personal, accessible experiences, and to amplify word-of-mouth. It examines three key trends—the rise of Facebook commerce, overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world—looking at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers.