Social media marketing in France

The Statista dossier
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Statista Dossier on social media marketing in France

Table of contents

    • Digital advertising revenue in selected regions and countries in Europe 2021

    • Digital advertising expenditure in France 2007-2019

    • Digital advertising market value in France 2019 to 2022

    • Digital ad spend in France 2021, by format

    • Meta: advertising revenue worldwide 2009-2021

    • Twitter: annual revenue 2010-2021, by segment

    • Snapchat: global advertising revenue 2017-2026

    • Digital Market Outlook: social media advertising spending in European countries 2022

    • Social media advertising investment distribution in France 2018-2020, by device

    • Digital Market Outlook: social media ad revenue in France 2017-2026, by device

    • Mobile display advertising spending on and off social networks in France 2013-2018

    • Digital advertising investments planned by French companies 2018, by media

    • Corporate budget devoted to mobile marketing in France in 2018

    • Facebook ads CPM worldwide 2021, by country

    • Leading social media in France 2021, by social ad spend share

    • Share of companies using social networks in Europe by country 2019

    • Share of enterprises active on social networks in France 2019, by industry

    • Social networks most used by B2B and B2C companies in France 2021

    • Favorite social networks for community managers to broadcast ads on in France in 2018

    • Ranking of social networks with the best organic reach for companies in France 2019

    • Most implemented social media programs in companies in France 2018

    • Perceived type of interactions bewteen companies and social network users France 2020

    • The use of social networks for professional purposes in France 2018-2019

    • Reasons for social networks usage by companies France 2019

    • Tourism and travel Instagram accounts with the most followers in France August 2020

    • Most followed cars and motorcycles Instagram accounts in France August 2020

    • Instagram video game accounts with the most followers in France 2020

    • Instagram fitness and yoga accounts with the most followers in France 2020

    • Networks most used for partnership requests among influencers in France 2017-2020

    • Subject areas in which influencers are the most followed in France 2018

    • Engagement rate of social media platforms according to influencer type in France 2020

    • France's favorite social networks for shopping in 2019

    • Preferred social media platforms for marketing professional purchases France 2020

    • Ways B2B professionals find out information that leads them to a purchase France 2020

    • French employees who bought something after seeing it on social media 2020, by age

    • French employees purchase after social media exposure in 2020, by company size

    • Factors for good content on social media according to B2B professionals France 2020

    • Opinion of B2B professionals on the relevance of social media posts in France in 2020

    • Share of French people feeling influenced in their purchases 2018

    • Opinion of the French about the use of their data by social networks 2016

    • Opinion regarding the interaction between brands and influencers in France 2018

    • Attitudes towards online advertising in France 2022

    • Social networks and advertising: knowledge of young French students 2019

    • French opinion on collaborations between brands and influencers 2018

    • People who have been impacted by influencer marketing online in France 2018, by type

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