Social media marketing in France

The Statista dossier
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Statista Dossier on social media marketing in France

Table of contents

  • 1. Overview of the digital advertising market
    • Digital Market Outlook: digital advertising revenue in European countries 2018

    • Digital advertising expenditure in France 2007-2019

    • Digital advertising market value in France 2010-2020

    • Web advertisement investments in France 2018-2020, by type of channel

    • Facebook: advertising revenue worldwide 2009-2020

    • Twitter: annual revenue 2010-2020, by segment

    • Snapchat: global advertising revenue 2016-2021

  • 2. Social media advertisment
    • Digital Market Outlook: social media advertising revenue in European countries 2020

    • Social media advertising investment distribution in France 2018-2020, by device

    • Digital Market Outlook: social media ad revenue in France 2016-2022, by device

    • Mobile display advertising spending on and off social networks in France 2013-2018

    • Digital advertising investments planned by French companies 2018, by media

    • Corporate budget devoted to mobile marketing in France in 2018

    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • Estimated market share for social media advertising brands in France in 2019

  • 3. Businesses on social media
    • Share of companies using social networks in Europe by country 2019

    • Share of enterprises active on social networks in France 2019, by industry

    • Social networks most used by B2B and B2C companies in France 2021

    • Favorite social networks for community managers to broadcast ads on in France in 2018

    • Ranking of social networks with the best organic reach for companies in France 2019

    • Most implemented social media programs in companies in France 2018

    • Perceived type of interactions bewteen companies and social network users France 2020

    • The use of social networks for professional purposes in France 2018-2019

    • Reasons for social networks usage by companies France 2019

  • 4. Influencer marketing
    • Tourism and travel Instagram accounts with the most followers in France August 2020

    • Most followed cars and motorcycles Instagram accounts in France August 2020

    • Instagram video game accounts with the most followers in France 2020

    • Instagram fitness and yoga accounts with the most followers in France 2020

    • Networks most used for partnership requests among influencers in France 2017-2020

    • Subject areas in which influencers are the most followed in France 2018

    • Engagement rate of social media platforms according to influencer type in France 2020

  • 5. Social media purchases
    • France's favorite social networks for shopping in 2019

    • Preferred social media platforms for marketing professional purchases France 2020

    • Ways B2B professionals find out information that leads them to a purchase France 2020

    • French employees who bought something after seeing it on social media 2020, by age

    • French employees purchase after social media exposure in 2020, by company size

  • 6. Opinons on social media ads
    • Factors for good content on social media according to B2B professionals France 2020

    • Opinion of B2B professionals on the relevance of social media posts in France in 2020

    • Share of French people feeling influenced in their purchases 2018

    • Opinion of the French about the use of their data by social networks 2016

    • Opinion regarding the interaction between brands and influencers in France 2018

    • Attitudes towards online advertising in France 2020

    • Social networks and advertising: knowledge of young French students 2019

    • French opinion on collaborations between brands and influencers 2018

    • People who have been impacted by influencer marketing online in France 2018, by type

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