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Social media marketing in France

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Statista Dossier on social media marketing in France

This dossier offers statistical information on the digital advertisement market, and more specifically on social media marketing. After an overview of the activities of a community manager, responsible for a brand or a comapny's social media representation, influencial marketing activities will be outlined. Further data on social media purchases will allow a deeper understanding of the impact of social media ads on B2B and B2C consumers.

Table of contents

  • 1. Overview of the digital advertising market
    • Digital Market Outlook: digital advertising revenue in European countries 2018

    • Digital advertising expenditure in France 2007-2019

    • Digital advertising market value in France 2010-2019

    • Web advertisement investments in France 2018-2019, by type of channel

    • Facebook: advertising revenue worldwide 2009-2019

    • Twitter: annual revenue 2010-2019, by segment

    • Snapchat: global advertising revenue 2016-2021

  • 2. Social media advertisment
    • Digital Market Outlook: social media advertising revenue in European countries 2020

    • Social media advertising investment distribution in France 2019, by device

    • Digital Market Outlook: social media ad revenue in France 2016-2022, by device

    • Mobile display advertising spending on and off social networks in France 2013-2018

    • Digital advertising investments planned by French companies 2018, by media

    • Corporate budget devoted to mobile marketing in France in 2018

    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • Estimated market share for social media advertising brands in France in 2019

  • 3. Businesses on social media
    • Share of companies using social networks in Europe by country 2019

    • Share of enterprises active on social networks in France 2019, by industry

    • Social networks most used by B2B and B2C companies in France 2018

    • Favorite social networks for community managers to broadcast ads on in France in 2018

    • Ranking of social networks with the best organic reach for companies in France 2019

    • Most implemented social media programs in companies in France 2018

    • Perceived type of interactions bewteen companies and social network users France 2020

    • The use of social networks for professional purposes in France 2018-2019

    • Reasons for social networks usage by companies France 2019

  • 4. Influencer marketing
    • Tourism and travel Instagram accounts with the most followers in France August 2020

    • Most followed cars and motorcycles Instagram accounts in France August 2020

    • Instagram video game accounts with the most followers in France 2020

    • Instagram fitness and yoga accounts with the most followers in France 2020

    • Networks most used for partnership requests among influencers in France 2017-2019

    • Subject areas in which influencers are the most followed in France 2018

    • Engagement rate of social media platforms according to influencer type in France 2020

  • 5. Social media purchases
    • France's favorite social networks for shopping in 2019

    • Preferred social media platforms for marketing professional purchases France 2020

    • Ways B2B professionals find out information that leads them to a purchase France 2020

    • French employees who bought something after seeing it on social media 2020, by age

    • French employees purchase after social media exposure in 2020, by company size

  • 6. Opinons on social media ads
    • Factors for good content on social media according to B2B professionals France 2020

    • Opinion of B2B professionals on the relevance of social media posts in France in 2020

    • Share of French people feeling influenced in their purchases 2018

    • Opinion of the French about the use of their data by social networks 2016

    • Opinion regarding the interaction between brands and influencers in France 2018

    • Attitudes towards online advertising in France 2020

    • Social networks and advertising: knowledge of young French students 2019

    • French opinion on collaborations between brands and influencers 2018

    • People who have been impacted by influencer marketing online in France 2018, by type

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