Social media marketing in France

Statistics report on social media marketing in France

Social media marketing in France

This report offers statistical information on the digital advertisement market, and more specifically on social media marketing. After an overview of the activities of a community manager, responsible for a brand or a comapny's social media representation, influencial marketing activities will be outlined. Further data on social media purchases will allow a deeper understanding of the impact of social media ads on B2B and B2C consumers.

Table of contents

Overview of the digital advertising market

  • Premium Forecast Digital advertising revenue in selected regions and countries in Europe 2022
  • Premium Statistic Digital advertising expenditure in France 2007-2019
  • Premium Statistic Digital advertising market value in France 2019 to 2024
  • Premium Statistic Digital ad spend in France 2022, by format
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
  • Basic Statistic X/Twitter: annual revenue 2010-2021, by segment
  • Premium Statistic Snapchat: global advertising revenue 2017-2027

Social media advertisment

  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2022
  • Premium Statistic Social media advertising investment distribution in France 2018-2020, by device
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Mobile display advertising spending on and off social networks in France 2013-2018
  • Premium Statistic Digital advertising investments planned by French companies 2018, by media
  • Premium Statistic Corporate budget devoted to mobile marketing in France in 2018
  • Premium Statistic Facebook ads CPM worldwide 2021, by country
  • Premium Statistic Leading social media in France 2021, by social ad spend share

Businesses on social media

  • Basic Statistic Share of companies using social networks in Europe by country 2019
  • Premium Statistic Share of enterprises active on social networks in France 2019, by industry
  • Premium Statistic Social networks most used by B2B and B2C companies in France 2021
  • Premium Statistic Favorite social networks for community managers to broadcast ads on in France in 2018
  • Premium Statistic Ranking of social networks with the best organic reach for companies in France 2019
  • Premium Statistic Most implemented social media programs in companies in France 2018
  • Premium Statistic Perceived type of interactions bewteen companies and social network users France 2020
  • Premium Statistic The use of social networks for professional purposes in France 2018-2019
  • Basic Statistic Reasons for social networks usage by companies France 2019

Influencer marketing

  • Premium Statistic Tourism and travel Instagram accounts with the most followers in France August 2020
  • Premium Statistic Most followed cars and motorcycles Instagram accounts in France August 2020
  • Premium Statistic Instagram video game accounts with the most followers in France 2020
  • Premium Statistic Instagram fitness and yoga accounts with the most followers in France 2020
  • Premium Statistic Networks most used for partnership requests among influencers in France 2017-2020
  • Premium Statistic Subject areas in which influencers are the most followed in France 2018
  • Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020

Social media purchases

  • Premium Statistic France's favorite social networks for shopping in 2019
  • Premium Statistic Preferred social media platforms for marketing professional purchases France 2020
  • Premium Statistic Ways B2B professionals find out information that leads them to a purchase France 2020
  • Premium Statistic French employees who bought something after seeing it on social media 2020, by age
  • Premium Statistic French employees purchase after social media exposure in 2020, by company size

Opinons on social media ads

  • Premium Statistic Factors for good content on social media according to B2B professionals France 2020
  • Premium Statistic Opinion of B2B professionals on the relevance of social media posts in France in 2020
  • Premium Statistic Share of French people feeling influenced in their purchases 2018
  • Basic Statistic Opinion of the French about the use of their data by social networks 2016
  • Premium Statistic Opinion regarding the interaction between brands and influencers in France 2018
  • Premium Forecast Attitudes towards online advertising in France 2023
  • Premium Statistic Social networks and advertising: knowledge of young French students 2019
  • Premium Statistic French opinion on collaborations between brands and influencers 2018
  • Premium Statistic People who have been impacted by influencer marketing online in France 2018, by type

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