Live commerce in China

Statista trend report on live streaming commerce in China

Live commerce in China

China is the pioneer and global leader in the field of live commerce. Similar to home shopping TV channels, live commerce is a form of online shopping, offering a real-time, interactive, and social experience. With China's livestreaming commerce market forecasted to reach five trillion yuan in 2023, this report explores how this disruptive e-commerce format is reshaping the country's online retail sector, paving the way for a new era of consumer engagement and sales growth.



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Table of contents

Key questions answered in this updated version of the 2020 report:

  • What makes live commerce so special in China? How has the industry changed in the recent few years?
  • Which companies are leading the market? What are their business models?
  • Why some live commerce hosts and channels are more successful than others?
  • What are the common consumer behaviors and concerns?
  • What are the next trends in China?
  • Will this new online shopping format go mainstream outside of China?

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