Live streaming e-commerce in China

Statista DossierPlus on live streaming commerce in China

Content

Overview

  • The history and development of live commerce
  • What’s behind the e-commerce revolution?
  • Spotlight on online shopping festivals

Live commerce platforms
  • How does it work?
  • Impulse buying
  • The major players and their competitors

Live commerce hosts
  • The power of influencers
  • The hidden giant: MCNs
  • Personality and trust is the key

Consumers
  • Demographics and preferences
  • A new consumption norm
  • Concerns and opinions

Outlook

  • Language: English
  • Released: December 2020
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