Market share of digital advertising platforms in China 2022

Published by
Lai Lin Thomala,
Apr 18, 2023
Advertising is moving to more digital and mobile-first in China. In 2022, Alibaba ranked as the largest advertising platform with 28 percent share of the total digital ad spending in the country. The search engine giant Baidu lost its second place to ByteDance - the owner of TikTok.

Share of digital ad spending in China in 2022, by internet company

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Release date

January 2023

Region

China

Survey time period

H1 2022

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