TV ad spend growth in China 2023, by top industry

Published by
Lai Lin Thomala,
Mar 22, 2024

In 2023, the television advertising spending of all leading industries dropped. Companies selling household items recorded the lowest year-on-year growth rate in television ad budgets with a negative 12.5 percent.

Annual television advertising spending growth in China in 2023, by leading industry

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Release date

February 2024

Region

China

Survey time period

2023

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The ranking is based on the total amount of ad spending of each industry

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