Due to the impact of coronavirus, China's total media ad spending fell by 11.6 percent in 2020 but bounced back in 2021. Television and out-of-home advertising were the only medium reporting positive ad spending growth.
Total media advertising expenditure growth in China from 2017 to 2021
Hong Kong is excluded in the calculations. The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.
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CTR MarketResearch. (March 3, 2022). Total media advertising expenditure growth in China from 2017 to 2021 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch. "Total media advertising expenditure growth in China from 2017 to 2021." Chart. March 3, 2022. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch. (2022). Total media advertising expenditure growth in China from 2017 to 2021. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch. "Total Media Advertising Expenditure Growth in China from 2017 to 2021." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, Total media advertising expenditure growth in China from 2017 to 2021 Statista, https://www.statista.com/statistics/315414/growth-advertising-spending-china/ (last visited August 13, 2022)
