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Total media ad spending growth in China 2019-2024

Published by Lai Lin Thomala, Jul 10, 2020
Due to the impact of coronavirus, China's total media ad spending would see only four percent growth in 2020 compared to the previous year. Digital advertising was projected to increase by about five percent whereas mobile advertising expected about a 13 percent growth in 2020.

Total media advertising expenditure growth in China in 2019 with a forecast until 2024

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Sources

Release date

July 2020

Region

China

Survey time period

2019

Supplementary notes

* Forecast.

Hong Kong is excluded in the calculations. The ad spending includes digital (advertising that appears on desktop and laptop computers as well as mobile phones and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV.

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