Due to the impact of coronavirus, China's total media ad spending would see only four percent growth in 2020 compared to the previous year. Digital advertising was projected to increase by about five percent whereas mobile advertising expected about a 13 percent growth in 2020.
Total media advertising expenditure growth in China in 2019 with a forecast until 2024
Hong Kong is excluded in the calculations. The ad spending includes digital (advertising that appears on desktop and laptop computers as well as mobile phones and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV.
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LinkedIn. (July 3, 2020). Total media advertising expenditure growth in China in 2019 with a forecast until 2024 [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/315414/growth-advertising-spending-china/
LinkedIn. "Total media advertising expenditure growth in China in 2019 with a forecast until 2024." Chart. July 3, 2020. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
LinkedIn. (2020). Total media advertising expenditure growth in China in 2019 with a forecast until 2024. Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
LinkedIn. "Total Media Advertising Expenditure Growth in China in 2019 with a Forecast until 2024." Statista, Statista Inc., 3 Jul 2020, https://www.statista.com/statistics/315414/growth-advertising-spending-china/
LinkedIn, Total media advertising expenditure growth in China in 2019 with a forecast until 2024 Statista, https://www.statista.com/statistics/315414/growth-advertising-spending-china/ (last visited September 26, 2020)
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