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Share of coffee consumption in the United States in 2018, by type of coffee

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Coffee consumption share in the U.S. by type of coffee 2018 This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2018. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that past-day penetration of espresso-based beverages among U.S. consumers was 24 percent.
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Description Source More information
This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2018. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that past-day penetration of espresso-based beverages among U.S. consumers was 24 percent.
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Release date
March 2018
Region
United States
Survey time period
January 9 to January 23, 2018
Number of respondents
2,737 respondents
Age group
18 years and older
Special properties
both males and females, who consumed a beverage other than tap water the day prior to being interviewed
Method of interview
Online survey
Supplementary notes
The original question ran as follows:' What did you drink yesterday during each of the following times? This may include any beverage that you drank at home or outside your home and may have come in a cup, can or bottle.'
* Traditional coffee, drunk hot or iced. This includes both gourmet and not gourmet. Figures might not add up due to rounding.
** Traditional coffee (not gourmet): Traditional coffee drunk hot or iced that is not brewed from premium whole bean or ground varieties.
*** Traditional coffee (gourmet): Traditional coffee drunk hot or iced that is brewed from premium whole bean or ground varieties.
**** Espresso-based beverages: includes cappuccino, espresso, latte, café mocha, macchiato and caffé Americano.
***** Decaffeinated coffee: a cup of coffee that was decaffeinated or a combination of decaffeinated and caffeinated.
****** Instant Coffee: instant coffee from a can or jar (adding hot water to coffee granules or syrup in a cup) or instant coffee from pre-measured stick pack (adding hot water to coffee granules in a cup). Please find further information on the used methodology on page 11 of the publication.
******* Non-espresso based beverages: frozen blended coffee, cold brew coffee and nitro coffee.

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