• U.S. coffee consumption share by type of coffee, 2019

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In 2019, 44 percent of survey respondents in the United States stated that they drank traditional coffee within the last day. About a quarter of U.S. respondents had drunk espresso-based beverages instead.

Coffee brands in the U.S.

In 2019, Folgers produced over one billion U.S. dollars’ worth of sales in the United States, making it the leading brand of regular ground coffee by a significant margin. Total sales numbers generated by private coffee labels amounted to some 442 million U.S. dollars. Folgers Coffee was first introduced in 1850, and by 2019, had the largest ground coffee market share in the United States. The coffee giant was followed by other well-known brands, such as Maxwell House, Starbucks, and Dunkin’ Donuts.

Arabica vs. Robusta

In the commercial coffee industry, there are two main types of coffee species: Arabica and Robusta. Coffee beans of the Arabica variety are slightly larger, produce a smooth and aromatic taste, and are the most commonly produced coffee bean variety: in 2019/2020, just under 100 million bags (60 kilograms each) of Arabica coffee were produced worldwide. Robusta beans are generally smaller and rounder, cheaper to cultivate, and taste quite bitter. Just over 70 million bags of this coffee type were produced during the same marketing year.

Share of coffee consumption in the United States in 2019, by type of coffee

	Share of respondents
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Release date

August 2019

More information

Region

United States

Survey time period

January 2019

Number of respondents

2,815 respondents

Age group

18 years and older

Special properties

both males and females, who consumed a beverage other than tap water the day prior to being interviewed

Method of interview

Online survey

Supplementary notes

The original question ran as follows:' What did you drink yesterday during each of the following times? This may include any beverage that you drank at home or outside your home and may have come in a cup, can or bottle.'
* Traditional coffee, drunk hot or iced. This includes both gourmet and not gourmet. Figures might not add up due to rounding.
** Traditional coffee (not gourmet): Traditional coffee drunk hot or iced that is not brewed from premium whole bean or ground varieties.
*** Traditional coffee (gourmet): Traditional coffee drunk hot or iced that is brewed from premium whole bean or ground varieties.
**** Espresso-based beverages: includes cappuccino, espresso, latte, café mocha, macchiato and caffé Americano.
***** Decaffeinated coffee: a cup of coffee that was decaffeinated or a combination of decaffeinated and caffeinated.
****** Instant Coffee: instant coffee from a can or jar (adding hot water to coffee granules or syrup in a cup) or instant coffee from pre-measured stick pack (adding hot water to coffee granules in a cup). Please find further information on the used methodology on page 11 of the publication.
******* Non-espresso based beverages: frozen blended coffee, cold brew coffee and nitro coffee.