ConAgra Brands is a leading North American packaged food company and ranks eleventh in sales. The company was formed by consolidating four flour mills into Nebraska Consolidated Mills (NCM) in 1919. Since then, the company has rebranded itself several times over the years. In 1971, NCM changed its name to ConAgra Inc. At the Millennium, the company was renamed ConAgra Foods. Most recently in 2016, the then Chicago-based FMCG player changed its name once again and is now known as ConAgra Brands. It currently employs over 18,000 people.
The company’s product portfolio includes iconic brands such as Healthy Choice, Hunt’s, Slim Jim, Reddi-wip, Alexia, Blake’s, Frontera, Bertolli, P.F. Chang’s, and Marie Callender’s. In total, ConAgra Brands generated net sales of about 11.54 billion U.S. dollars in 2022. That same year, refrigerated & Frozen accounted for the largest share of net sales. ConAgra Brands also has a substantial business in frozen foods. Its national one billion dollar brand Marie Callender’s is rated among the leading multi-serve and single-serve frozen dinner brands in the United States. To promote its products, the food company spends about 245 million U.S. dollars on global advertising and promotions.
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