ConAgra Brands - Statistics & Facts

ConAgra Brands is a leading North American packaged food company that originated out of four flour mills. Those mills were incorporated into Nebraska Consolidated Mills (NCM) in 1919. Since then the company has rebranded itself several times over the years. In 1971, NCM changed its name to ConAgra Inc. At the Millennium, the company was renamed to ConAgra Foods. Most recently in 2016, the then Chicago-based FMCG player changed its name once again and is now known as ConAgra Brands. It employed over 20,000 people in that year.


The company’s product portfolio includes iconic brands such as Healthy Choice, Hunt’s, Slim Jim, Reddi-wip, Alexia, Blake’s, Frontera, Bertolli, P.F. Chang’s and Marie Callender’s. In total, ConAgra Brands generated net sales of about 11.62 billion U.S. dollars in 2016. It breaks down its sales into two different segments, namely “Consumer Foods” and “Commercial Foods”. The first segment is further broken down into four smaller categories. Within those categories, grocery accounted for the largest share of net sales in 2016. ConAgra Brands also has a substantial business in frozen foods. Its national one billion dollar brand Marie Callender’s was rated among the leading multi-serve and single-serve frozen dinner brands in the United States in 2015. The firm’s second big foothold was the “Commercial Foods” segment that includes specialty potatoes and foodservice as subcategories. In order to promote its products, the food company spent about 371.4 million U.S. dollars on global advertising and promotions in 2016.

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