A. Guttmann
Research Lead covering advertising and marketing
Hubert Burda Media Holding, headquartered in Offenburg, is one of the leading media companies in Germany and Europe. In 2015, Hubert Burda total revenues amounted to 2.21 billion euros, a decrease of nearly 10 percent compared to the previous year. Hubert Burda Media has roughly 10.3 thousand employees worldwide and operates in a diversified range of business areas including magazine publishing, radio and television broadcasting as well as digital business activities. In Germany, Burda's best known media brands are the news magazine Focus, tabloid magazine Bunte, computer magazine Chip and men's magazine Playboy. In 2015, Focus and Bunte had an average annual circulation of more than 500 thousand copies each.
For the same period of time, the share of national media brands in Hubert Burda's revenues was less than 30 percent. Despite a decrease in revenues, Burda's national digital brands were the company's most important business segment in the past two years. Burda has been striving for a stronger online market presence since the nineties, and the company's digital division pools several digital brands, among them professional social networking platform XING and online hotel rating and travel booking portal Holidaycheck. In 2015, the share of Burda's digital business activities in the company's total revenues was 51 percent.
For the same period of time, the share of national media brands in Hubert Burda's revenues was less than 30 percent. Despite a decrease in revenues, Burda's national digital brands were the company's most important business segment in the past two years. Burda has been striving for a stronger online market presence since the nineties, and the company's digital division pools several digital brands, among them professional social networking platform XING and online hotel rating and travel booking portal Holidaycheck. In 2015, the share of Burda's digital business activities in the company's total revenues was 51 percent.
