According to recent market data it was calculated that in 2021 newspaper ad spending worldwide decreased by 7.8 percent compared to 2020. This medium has been receiving less attention from advertisers since 2008, with the second highest drop a year later, most probably as a result of recession. In 2020, when the coronavirus broke out, newspaper ad spend experienced the largest negative growth to date.
Growth of newspaper advertising spending worldwide from 2000 to 2024
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Zenith. (December 6, 2021). Growth of newspaper advertising spending worldwide from 2000 to 2024 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/272945/global-newspaper-advertising-expenditure/
Zenith. "Growth of newspaper advertising spending worldwide from 2000 to 2024." Chart. December 6, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/272945/global-newspaper-advertising-expenditure/
Zenith. (2021). Growth of newspaper advertising spending worldwide from 2000 to 2024. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/272945/global-newspaper-advertising-expenditure/
Zenith. "Growth of Newspaper Advertising Spending Worldwide from 2000 to 2024." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/272945/global-newspaper-advertising-expenditure/
Zenith, Growth of newspaper advertising spending worldwide from 2000 to 2024 Statista, https://www.statista.com/statistics/272945/global-newspaper-advertising-expenditure/ (last visited June 25, 2022)
