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Arranged marriages have been a long-standing tradition in the Indian sub-continent, where families arrange the union of a bride and groom. While the process varies according to religion and community, finding a partner depends largely on the family’s social standing and caste, the bride or groom’s horoscope, educational qualification, profession and physical appearance. This process is almost always taken forward by the family elders followed by chaperoned dating of sorts. Advertisements in classifieds are also placed to search for prospective matches.

The story behind India's leading matchmaker

With the dawn of the internet, these classifieds moved to the digital space. The most successful matchmaking website in India today is, popularly known by its flagship brand Bharat Matrimony. It was started by an Indian programmer living in the United States in 1997 as a community portal. After finding his wife on the portal he created, Murugavel Janakiraman expanded the portal by opening an office in Chennai, a southern metropolitan in India.

Today, more than 20 years after its establishment, Bharat Matrimony offers matchmaking services to a wide range of Indians within the country and abroad. From catering to communities based on region, religion, and socio-economic standing, to even separate portals for people serving in the military, divorcees and Mangaliks (Hindus with an astrological position believed to be unfavorable for marriages that will lead to disharmony). With a revenue of almost three billion Indian rupees in the financial year of 2017, Bharat Matrimony also provides wedding-related services ranging from photography, venues, stage decorations, catering and honeymoon packages among others.

Other players in the market

In the online matchmaking market in the country, Bharat Matrimony accounts for the largest share of unique visitors, with over 990,000 in June 2017 alone followed by and With about 74 percent of young adults in the South Asian country in favor of having arranged marriages and a population that annually spends billions on weddings, it seems like there is no slowing this engine down, which subsequently also boosts India’s e-commerce industry.

Interesting statistics

In the following 5 chapters, you will quickly find the 31 most important statistics relating to "".


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