Canada: social network reach 2023, by province
As of March 2023, Facebook was the most used social network across all Canadian provinces, with online users from Prince Edward Island and Newfoundland and Labrador being the most likely to report using the social platform. Prince Edward Island also had the highest share of Instagram users, with 54 percent of respondents accessing the platform. Facebook Messenger was also popular throughout all provinces. In addition, YouTube was most popular in British Columbia and Manitoba, with 59 percent of respondents using the platform in each province.