Try our corporate solution for free!

Subscriptions & direct selling in the U.S. - statistics & facts

Subscription box services and direct sellers are both common business models in the United States. Companies using a subscription model sell items to consumers on a monthly or yearly basis at a recurring price, while direct sellers provide products to the customer directly, often via social media or at the customer’s doorstep, and often with the help of a parent organization.

Direct sales in the U.S.

Although the direct selling and multi-level marketing business model is used in many locations worldwide, major examples being China, Japan, and Germany, the world’s leading market by far was the United States. Specifically, the country’s annual direct sales amounted to a total of approximately 35 billion U.S. dollars in the past few years. Not only was the United States the largest market for selling directly to customers, but it was also home to some of the industry’s biggest companies and brands, including Herbalife, Mary Kay, and Nu Skin Enterprises. With an annual revenue of approximately eight and a half billion U.S. dollars, Amway was the largest multi-level marketing company in the United States and worldwide.

Subscription boxes and services

In recent years, the subscription box has become ever more prevalent in the United States. When asked why they paid for subscription boxes, many U.S. subscribers stated it was easier than shopping and that they wished to try out new products. As the concept has grown in popularity over the years, so has the number of options for people to choose from. Some of the services consumers were most interested in included streaming platforms (e.g., Netflix and Spotify), food and grocery services, and meal kit and recipe boxes (e.g., HelloFresh and Blue Apron).

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "Subscriptions and direct selling in the U.S.".


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)