Size of the global direct selling community 2012-2018, by region

This statistic depicts the size of the global direct selling community from 2012 to 2018, by region. In 2018, approximately 31 million people made up the direct selling community in the Americas. The global direct selling community totals about 118.4 million people worldwide.

Size of the global direct selling community from 2012 to 2018, by region

RegionAsia/PacificAmericasEuropeSouth & Central AmericaAfrica/Middle East
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Source

Release date

June 2019

Region

Worldwide

Survey time period

2012 to 2018

Supplementary notes

Figures are based on DSA member companies unless otherwise noted. Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.
Figures are based on the entire industry (i.e., DSA member and non-member companies).

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Statistics on "Direct selling market worldwide"

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