Cleaning products industry in the U.S.

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Statista dossier on the household cleaning products industry in the U.S.

This dossier presents a range of statistics and facts about the household cleaning products industry in the United States. It has been split into the following chapters: market overview, retail, leading companies, consumption, and the impact of COVID-19 on the industry.

Table of contents

    • Worldwide home & laundry care market revenue 2012-2025

    • Worldwide home & laundry care market revenue growth 2013-2025

    • Revenue of the home & laundry care market worldwide 2013-2026, by country

    • Revenue of the household cleaners market worldwide by country 2020

    • Revenue of the laundry care market worldwide by country 2020

    • Revenue of the dishwashing detergents market worldwide by country 2020

    • Top home care and general merchandise product categories in the U.S. 2020, by sales

    • U.S. laundry detergent dollar sales in 2021, by product category

    • Sales of dish detergent in the United States in 2020, by product type

    • Sales of home care products in the United States in 2020, by type

    • Sales of sponges and scouring pads in the United States in 2020, by product type

    • Sales of the leading household/personal care companies worldwide 2020

    • Largest private U.S. household and personal product companies in 2021, by revenue

    • Procter & Gamble's net sales share worldwide 2021, by region

    • Procter & Gamble's net sales worldwide 2014-2021, by business segment

    • Unilever: revenue 2011-2021, by region

    • Revenue of the Unilever Group worldwide 2010-2021, by product segment

    • Global sales share of Henkel from 2012-2021, by region

    • Sales of Henkel worldwide 2006-2021, by business unit

    • Global sales share of The Clorox Company 2021, by segment

    • Global sales of The Clorox Company 2021, by segment

    • Ad spend of selected household product brands in the U.S. 2021

    • Household penetration rates of the leading home care brands in the United States 2020

    • Most chosen home care brands in the United States in 2020, by consumer reach points

    • U.S. household expenditure on housekeeping supplies 2007-2020

    • U.S. household expenditure on laundry and cleaning supplies 2007-2020

    • U.S. household expenditure on soaps and detergents 2007-2020

    • U.S. household expenditure on other laundry cleaning products 2007-2020

    • Leading types of sustainable products bought in the U.S. 2021

    • Cleaning product sales growth from the coronavirus in the U.S. in March 2020

    • Sales growth of natural vs. non-natural cleaning products in the UK, U.S. and Italy

    • U.S. sales growth of disinfection products as of February 2020

    • Leading products that consumers are struggling to find in stores in the U.S. in 2020

    • Cleaning products used more since the outbreak of the pandemic in the U.S. 2021

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