In 2020, the global direct selling industry generated over a third of its retail sales from wellness products alone. Cosmetics and personal care products ranked second, accounting for roughly a quarter of sales globally. In that year, the global direct selling industry generated approximately 180 billion U.S. dollars.
Sales share of the direct selling industry worldwide in 2020, by product category
The source adds the following information: "Figures for this report are based only on DSA member companies, except in Taiwan, South Africa and United States where the figures represent the entire direct selling industry. Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100% due to rounding."
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WFDSA. (July 1, 2021). Sales share of the direct selling industry worldwide in 2020, by product category [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales share of the direct selling industry worldwide in 2020, by product category." Chart. July 1, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. (2021). Sales share of the direct selling industry worldwide in 2020, by product category. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales Share of The Direct Selling Industry Worldwide in 2020, by Product Category." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA, Sales share of the direct selling industry worldwide in 2020, by product category Statista, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/ (last visited June 27, 2022)
