In 2023, the global direct selling industry generated 31.7 percent of its retail sales from wellness products alone. Cosmetics and personal care products ranked second, accounting for nearly a quarter of sales globally. In that year, the global direct selling industry generated approximately 168 billion U.S. dollars.
Sales share of the direct selling industry worldwide in 2023, by product category
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Sales share
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The source adds the following information: "Figures for this report are based only on DSA member companies, except in Taiwan, South Africa and United States where the figures represent the entire direct selling industry. Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100% due to rounding."
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WFDSA. (August 23, 2024). Sales share of the direct selling industry worldwide in 2023, by product category [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales share of the direct selling industry worldwide in 2023, by product category." Chart. August 23, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. (2024). Sales share of the direct selling industry worldwide in 2023, by product category. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales Share of The Direct Selling Industry Worldwide in 2023, by Product Category." Statista, Statista Inc., 23 Aug 2024, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA, Sales share of the direct selling industry worldwide in 2023, by product category Statista, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/ (last visited September 15, 2024)
Sales share of the direct selling industry worldwide in 2023, by product category [Graph], WFDSA, August 23, 2024. [Online]. Available: https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
