In 2021, it was found that Germany had the biggest e-commerce consumer base, with 62.1 million online shoppers. The United Kingdom followed with almost 50 million shoppers, while France ranked third, at 44.7 million individuals shopping online as of 2021.
Number of online shoppers in selected European countries in 2021 (in millions)
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Other statistics that may interest you E-commerce in the European Union
Overview
7
- Premium Statistic Revenue of the e-commerce industry in Europe 2019-2028
- Premium Statistic Market size of B2C e-commerce in Europe 2021, by country
- Premium Statistic E-commerce as share of total GDP in Europe 2022, by country
- Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
- Premium Statistic E-commerce spending per capita in Europe 2021, by country
- Premium Statistic Number of online shoppers in selected European countries 2021
- Premium Statistic E-commerce penetration rate in select European countries 2018-2028
Germany and Austria
6
- Premium Statistic E-commerce revenue in Germany 1999-2023
- Premium Statistic Online retail revenue from selected product groups in Germany 2019-2022
- Premium Statistic Online retail users in Germany 2018-2027
- Premium Statistic Revenue of the e-commerce industry in Austria 2019-2028
- Premium Statistic Share of online shoppers in Austria 2003-2022
- Premium Statistic Leading product categories purchased online in Austria 2022
France and Italy
6
- Premium Statistic E-commerce sales revenue in France 2005-2022
- Premium Statistic E-commerce user penetration in France 2003-2022
- Premium Statistic Product and service categories most purchased online in France 2023
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Number of users of e-commerce in Italy 2019-2028
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
Netherlands and Belgium
6
- Premium Statistic Market size of e-commerce in the Netherlands 2005-2022
- Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
- Premium Statistic Number of online stores in the Netherlands 2014-2023, by branch
- Premium Statistic Market size of e-commerce in Belgium 2015-2022
- Basic Statistic E-commerce user penetration in Belgium 2010-2022
- Premium Statistic Share of enterprises receiving online orders in Belgium 2022, by industry
Spain and Portugal
6
- Premium Statistic B2C e-commerce market revenue in Spain 2018-2028
- Premium Statistic Number of e-commerce users in Spain 2018-2028
- Premium Statistic Leading products and services bought online in Spain 2022
- Basic Statistic Revenue of the e-commerce industry in Portugal 2019-2028
- Premium Statistic Penetration rate of e-commerce in Portugal 2019-2028
- Premium Statistic Portugal: top 10 online stores 2021, by e-commerce net sales
Nordic countries
4
- Premium Statistic E-commerce revenue in the Nordic countries 2022, by country
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2022
- Basic Statistic Most commonly purchased products online in the Nordics 2023
- Premium Statistic E-commerce sales channel share in the Nordic countries 2018-2028, by device
Further related statistics
15
- Online shopping penetration in selected European countries 2014
- Europe: average number of transactions in online retail 2014-2015
- Average online retail transaction value in selcted European countries 2014-2015
- Sources of information used before making an online purchase in Spain as of May 2015
- Online retail sales growth in selected European countries 2014-2016
- Online shopping penetration in Spain as of May 2015, by age
- Monthly e-commerce purchase frequency in Spain as of May 2015
- Reasons for making online purchases in Spain May 2015
- Europe: value of internet retail sales per online shopper 2014-2015
- Europe: internet retail sales YoY growth per online shopper 2015
- Online retail sales in selected European countries 2013-2016
- Online shopper share in Brazil 2022, by income class
- Yunji app user distribution in China 2018, by province
- Reasons why individuals haven't shopped on smartphone in Sweden 2015
- Online shopping ASP in metros in India 2019, by category
Further Content: You might find this interesting as well
Statistics
- Online shopping penetration in selected European countries 2014
- Europe: average number of transactions in online retail 2014-2015
- Average online retail transaction value in selcted European countries 2014-2015
- Sources of information used before making an online purchase in Spain as of May 2015
- Online retail sales growth in selected European countries 2014-2016
- Online shopping penetration in Spain as of May 2015, by age
- Monthly e-commerce purchase frequency in Spain as of May 2015
- Reasons for making online purchases in Spain May 2015
- Europe: value of internet retail sales per online shopper 2014-2015
- Europe: internet retail sales YoY growth per online shopper 2015
- Online retail sales in selected European countries 2013-2016
- Online shopper share in Brazil 2022, by income class
- Yunji app user distribution in China 2018, by province
- Reasons why individuals haven't shopped on smartphone in Sweden 2015
- Online shopping ASP in metros in India 2019, by category
PostNord. (November 12, 2021). Number of online shoppers in selected European countries in 2021 (in millions) [Graph]. In Statista. Retrieved December 03, 2023, from https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/
PostNord. "Number of online shoppers in selected European countries in 2021 (in millions)." Chart. November 12, 2021. Statista. Accessed December 03, 2023. https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/
PostNord. (2021). Number of online shoppers in selected European countries in 2021 (in millions). Statista. Statista Inc.. Accessed: December 03, 2023. https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/
PostNord. "Number of Online Shoppers in Selected European Countries in 2021 (in Millions)." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/
PostNord, Number of online shoppers in selected European countries in 2021 (in millions) Statista, https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/ (last visited December 03, 2023)
Number of online shoppers in selected European countries in 2021 (in millions) [Graph], PostNord, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/613624/number-of-online-shoppers-in-selected-european-countries/